TikTok Video Advertising. Why is TikTok Good for Marketing?

It’s safe to say that there is hardly anyone who isn’t familiar with TikTok these days. This video-sharing app has rapidly taken the online world by storm and has become the fastest-growing social media platform. As we know that sound and visuals have a profound impact on the modern world, and numerous brands are using this network as marketing strategies to promote their products and services. It doesn’t only facilitate brands on TikTok to get into action but also to boost their sales through TikTok video advertising. A lot of brands have achieved success through a TikTok marketing agency by offering access to potential customers that other social media platforms may not provide. This is because this social channel offers relatively more exposure, innovation, and creativity.

Besides being a favorite of most teens, this network has risen as a powerful tool that can help you establish an effectual presence of your brand there. Read on to learn how TikTok marketing can be used to your advantage and how you can set up a successful brand on this app.

How popular is TikTok and What’s its Future?

Before choosing it for your brand, it’s important to know the facts and figures describing the popularity of this app. As published by eMarketer Daily Newsletter, this platform is expected to outshine YouTube and other platforms during the current year for average time spent on social media per day by US users.

A survey by the Insider Intelligence suggested that around 50% of the United States generation Z and 38% of adults, in general, make a purchase through social media. 12% of generation Z and millennials used this Tiktok for buying purposes, which puts it at the top after Facebook and Instagram. It’s expected that the number of buyers on this network will increase in the coming few years.

According to another estimate by eMarketer, looking at the growing popularity of this relatively new platform, US adults are estimated to spend 18.6% of their total social media time using this app in 2024, which shows a huge difference when compared to 4.5% in 2019. 

It is predictable to outdo Pinterest this year by becoming the preferred buying medium for 23.1% of US social commerce customers, with Facebook and Instagram still taking precedence.

A report by Jungle Scout proposed that 11% of US buyers opt for the app to start their search while shopping online. It is working on improving its e-commerce search effectiveness to correspond to this behavior of the consumers. Businesses that are not using TikTok video advertising are falling behind in catering to the needs of these buyers. 

What is a TikTok Video Marketing?

As the name suggests, TikTok video marketing is a method of advertising products, services, or content to gain more customers. It utilizes a careful and organized process to promote businesses by creating captivating video content. Different marketing strategies are used for this purpose, which focuses on creating organic and trend-driven content, adding popular and discoverable hashtags to the caption, and getting help from influencers for promotional campaigns for the brand.

These strategies are useful in designing 15-60 second long videos that are generally tutorials, dance videos, comedy skits, lip-syncing videos, and a lot more. These entertaining videos have a high chance of going viral because of the app’s high reach, making it a marketing haven for businesses

Why Should You Use a TikTok Marketing Agency?

A TikTok marketing agency is a fast-developing community of companies that are dedicated to assisting brands and marketers in tapping into their creativity and expanding their business through this forum. A TikTok marketing agency encompasses qualified professionals who are good at creating, measuring, and implementing vertical ad to appeal to and inspire potential buyers.

Those agencies can also help with better editing of the videos using fun effects, filters, music overlays, etc. Moreover, they can aid in improving the efficacy of the content by integrating it with other social media networks. In essence, this should be  your skilled partner in helping you create a catchy promotion campaign using video content.

Why Should You Use TikTok Video Advertising?

With the ever-increasing popularity of this app, it is now ranked among the top online platforms that allow a brand on TikTok to express its creativity. This is the reason this app is now considered one of the essential marketing tools by businesses. The sections below will help you understand why TikTok video production for brands is the right option for your business:

• Easier Marketing

If you’re not using this app as part of your marketing strategy, you’re missing out on a big time. The majority of its users are from the young population. You can connect and engage with the youth by creating videos that appeal to them.

TikTok video advertising for business is an inclusive online social media network for advertisers. It offers all the essential features and tools required for social media video production, TikTok video ads particulary. You’ll be able to launch a successful marketing campaign that will deliver results.

Using the features available for business accounts, you can create an ad or set a budget, find the best audience, evaluate data, create videos, and much more. TikTok allows brands to try out new ideas and find out which ones work best with their potential customers. You can also use a TikTok marketing agency to do all the work for you.

• Re-Invent Influencer Marketing

TikTok video advertising has gained the significance of headquarters for social media influencers who can increase engagement on your account. It’s no secret that many people like to follow what others do. When you share something, they feel compelled to see what else you’ve shared. The social media influencer market is an effective means of intriguing your audience’s interest in your brand.

An influencer may mention your products or services in a video, redirecting viewers to your account or ad. You can also ask them to post links to your website in the description of the video, which could stimulate people to visit the link. This will help you get more views and boost your sales. That’s how influential this app’s influencer marketing can be.

• More Chances of Going Viral

As compared to other social media platforms, the algorithm of this app works differently to make a video viral. For instance, the Facebook algorithm focuses on showing your content to friends and family, which means that it prioritizes or ranks people and content that you already know. This one, on the contrary, isn’t about only reaching the people you know. It’s more related to surprising people and getting them to follow you.

Through TikTok video promotion, your content is a lot more likely to be viewed by an audience who has never seen it before. It indicates that your brand’s TikTok video ad has a higher chance of going viral, even if you don’t have plenty of followers on this site. You don’t need thousands or millions of followers to make your advertising a hit.

• Range of Ad Options

When you have a brand on TikTok, it allows you to create a variety of ads, from short-form videos to longer-form videos to ads that look more like traditional commercials. You can design branded challenges for users that encourage them to participate. Make sure the challenges are something inventive and intriguing, so they have the potential to go viral and generate more publicity for your brand.

5 types of TikTok video ads you can create for your brand on it and drive more traffic include:

• In-feed ads
• Top-view ads
• Brand Takeovers
• Branded effects
• Hashtag challenges

• Target the Right Audience

It’s a no-brainer that when you are using TikTok video advertising, the key is to find the audience that matter to your brand. Like any other online marketing platform, TikTok can help you reach your target viewers and steer your ad campaign in the right direction. However, as mentioned earlier, the users are mostly from the young population. It may not prove to be your best bet if you are striving to reach an older audience. According to some surveys, around 60% of the users fall between the age group ranging from 16 to 24. If we increase the maximum age limit to 34, 80% of the users will fall within this range. Hence, be mindful that this platform is ideal if you’re aiming to target young users.

• Edit Videos Like a Pro

Like any other social media network, you can get a lot of attention there. In fact, your content has more chances of going viral when you use TikTok video advertisement. However, you’ll need to establish a strong connection with your audience or create a strong theme to make your brand noticeable and famous. All this can be easy to achieve when you have a great video editor.

Since you need to create a short and fast-paced video for ads, it has a different format compared to other social media platforms. You can add music to your video ad and choose the best format that you want. You can also add stickers to your video and give it a unique look. It is also important to add filters. You can also add text to your brand’s video ad. Your video may go viral on social media platforms if it looks good.

• People Buy What They See

Visuals have gained a massive reputation in the marketing world since there has been a shift in people’s preference for buying products or services via online photos and videos. What you choose to show to your potential buyers is a deciding factor in generating more sales and turning your new buyers into your brand’s loyal consumers. No matter if you choose brand takeovers, regular product videos, or ads to promote your products or services, you have a higher probability of people seeing and buying them.

Even though this platform has only been around for a couple of years, these users have made a big impact on social media marketing. Due to the product-generated marketing, trends have led to the emergence of the phrase “TikTok made me buy it.” This phrase is quite often used as a Hashtag for posting content on this platform too.

• Hashtags Ignite Marketing Campaign

Hashtags are one of the imperative components of TikTok video advertising, as they have the ability to add life to your brand’s marketing campaign. They can be beneficial in driving organic traffic to your video and business account. Some of the effective ways of using hashtags to your advantage are:

• First and most important step is to hunt for the top hashtags. You can do this by locating hashtags on the “discover” page on your brand’s account. Look for the hashtags that work for your brand or product/service and use them.
• Take hints from the influencers to find out which hashtags are trending right now. Just copy those hashtags and add them to your video description to see their result.
• If you can’t find trending hashtags, start by testing standard hashtags, such as #TikTokChallenge, #viral, and #love. Use these popular hashtags and check their effect.

• Content-Focused Approach

Another major reason why you should consider using a vertical ad or hiring a TikTok marketing agency is that unlike other social media networks used for brand promotion, this platform is mainly driven by content. If you’ve been affiliated with the marketing field or have been getting professional help to advertise your products or services, you probably know the significance of content in marketing. The content-focused approach of this network is more likely to yield your desired outcomes and amp up your marketing output. This platform and its users admire entertaining and fun content instead of traditional ads.

Therefore, if you manage to hit the brief with innovative ideas and exciting content, nothing can stop your TikTok video promotion from going viral. Your aim should be to create and deliver content that the users wish to see, making sure you fulfill their needs. Viral ads will then be ranked on the “for you” page of users, enhancing the visibility of your brand.

• Evaluate Analytics for Better Performance

Just like any other online platforms used by different brands to promote their products and services, such as YouTube, Instagram, and Facebook, TiktTok also lets you analyze the metrics and estimate how your creatives are performing. This will allow you to scrutinize the progress of your ad and make further decisions accordingly to boost your marketing efforts.

The readymade analytics can better enable you to come up with an effective content strategy and know what kind of content your audience is more interested in. However, this feature may only be available for pro account holders. The good news is that the “analytics” feature is absolutely free for pro accounts. Just activate this feature on your account and keep an eye on every critical detail related to your brand’s account, like visibility, content, and followers.

Bottom Line

Many businesses have successfully achieved their goals by using TikTok marketing because this platform offers various benefits that are not available on other forums. When utilized properly, TikTok video production for your brand can build an entirely new level of engagement with potential clients.

Marketing there is an effective way of enabling your brand to deliver its content in a natural, genuine, and enjoyable manner. People these days prefer less formal and authentic video marketing, making TikTok video advertising an excellent option for brands. A TikTok video ad for promotion can increase your reach to the clientele by boosting your exposure, which is a lot more likely to help them know more about your brand, buy from it, and stay with your brand.