10 Best Kickstarter Videos of 2024

In 2024, product pitch videos on Kickstarter continue to be a powerful tool for brands, companies, and inventors to attract backers. These videos, often the first impression potential investors get, play a pivotal role in turning ideas into reality. But what sets the best Kickstarter videos apart? Best kickstarter videos are not just about explaining the product; it’s about storytelling, relatability, and creating an emotional connection with the viewer.

The most effective videos start by addressing a common problem and quickly introducing a solution — the product itself. Clear visuals, engaging demonstrations, and a well-paced narrative are key. Founders often appear on camera, sharing their passion, vision, and backstory, which helps humanize the project and build trust with the audience. High-quality production, combined with testimonials or real-world examples, further boosts credibility.

Moreover, urgency is a critical element. A great pitch video convinces potential backers that this is the right time to invest, often emphasizing exclusivity or limited availability to create a sense of immediacy. By appealing to both logic and emotion, the best Kickstarter videos inspire confidence, excitement, and most importantly, action from their audience

1. LeShuffler

The LeShuffler Card Shuffling Machine video stands out due to its high production quality and effective messaging. Here’s why this video works so well:

• Premium Production Quality: The video presents the product as a high-end, premium item. The clean visuals and professional look make it feel sophisticated, appealing to potential buyers who value quality.
• Targeted Personas: By using paid actors to represent different user personas, the video effectively shows how a variety of people can benefit from the product. This targeted approach makes it relatable to a broader audience.
• Practical Utility: The video clearly demonstrates how the LeShuffler works and why it’s useful, enticing viewers with practical examples of how they could use it in their own lives.
• Concise and Direct: Without dragging on, the video is concise, delivering the key features and benefits efficiently. It avoids unnecessary details, making it easy to follow.

In summary, this video’s combination of premium aesthetics, targeted messaging, and practical demonstrations makes it an excellent example of how to showcase a product effectively without overwhelming the viewer.

Goal: $25K, Raised over $100K

2. Petaluxe: The Best Way to Travel With Your Pet

The pet travel bag’s pitch video stands out due to its simple yet effective approach. It effectively balances practicality with aesthetics, making it appealing to pet owners without overwhelming them with a hard sell. Here’s why this product video works so well:

• Clear Utility: The video showcases the bag’s features in a straightforward way, highlighting how it solves common problems pet owners face while traveling. This makes it relatable and practical.
• Multiple Brief Clips: Instead of a lengthy, drawn-out presentation, the video uses a series of short clips that focus on specific aspects of the product. This keeps the audience engaged and allows them to quickly understand the product’s benefits.
• No Over-the-Top Selling: The video takes a soft-sell approach, focusing more on the bag’s functionality rather than pushing viewers to buy immediately. This makes the video feel more authentic and trustworthy.
• Aesthetic Appeal: It showcases the product’s design, making sure viewers appreciate not just how useful the bag is, but also how stylish it looks.

Overall, the video’s balance of practicality, visual appeal, and subtlety make it an excellent example of how to present a product without overwhelming the audience.

Goal: $25K, Raised over $100K

3. DIGGS’s Eventur: Inflatable Travel Dog Kennel

The video for the DIGG’s Inflatable Travel Dog Kennel is a prime example of a well-crafted product pitch. Here’s why it stands out:

• High Production Quality: The video’s top-notch visuals and professional production instantly establish credibility, making the product feel premium and trustworthy.
• Storyline Format: Instead of just listing features, the video takes viewers through a narrative, explaining how the company began developing and improving the product. This storytelling approach adds depth and engages the audience emotionally.
• Real-Life Use Cases: The video reenacts practical scenarios where the kennel would be useful, helping viewers visualize how they could incorporate it into their own lives. This is an effective way to demonstrate its utility.
• Clear Differentiation: By highlighting the unique features of the kennel, the video sets it apart from competitors, making a strong case for why it’s better than other options on the market.
• Founder Introduction: Bringing in the product’s founder at the end of the video creates a personal connection with potential buyers, building trust and authenticity.

Overall, the video’s combination of storytelling, real-life demonstrations, and high production quality makes it an excellent pitch, resonating with viewers both emotionally and logically.

Goal: $25K, Raised over $300K

4. ToneWoodAmp2: NEW Generation of Acoustic Effects Unplugged

The ToneWoodAmp2 product video stands out for its engaging storytelling and deep dive into the product’s features, making it a great pitch for its niche audience of professional musicians. Here’s why it excels:

• Story-Driven Introduction: The video begins with a story, immediately pulling viewers in. The guitar-based background music sets the tone, resonating with its target audience.
• Testimonials and Real-Time Feedback: Guitar players using the product provide authentic testimonials, explaining its benefits and why they think it’s an amazing tool for musicians.
• Cool Animations: Visually appealing animations make the technical features easy to understand, enhancing the viewing experience.
• Product Comparison: The video clearly explains how this version of the ToneWoodAmp improves on its predecessor, giving potential buyers confidence in the product’s evolution.
• Detailed and Lengthy: While longer than other videos, this is necessary to cover the product’s technical features and mobile app, ensuring musicians fully grasp its capabilities.
• Expert Demo: The final 4 minutes feature renowned guitar player Mike Dawes demonstrating the product in action. This hands-on demo offers potential users a valuable overview of how to use the product, further establishing credibility.

Overall, the video’s combination of storytelling, expert insights, and detailed product demonstration makes it a compelling pitch for its niche market.

Goal: $10,000, Raised Funds: $151,00

5. Photo Sticker Printer and Cutter

The Photo Sticker Printer and Cutter video effectively captures attention with its serene opening, set in a family setting, creating an emotional connection right from the start. Here’s why it’s a great product video:

• Engaging Opening: The calm sounds and warm family environment instantly draw viewers in, making the product feel relatable and useful for everyday moments.
• Crisp Feature Showcase: The video swiftly moves into highlighting the product’s utility and features in a clear, concise manner, keeping the audience engaged without overwhelming them with details.
• Upbeat Music: The shift to upbeat music energizes the video, maintaining a lively pace as it demonstrates various scenarios where the product shines.
• Versatile Use Cases: The video does a great job of showing how the product can be used in different situations, from personal projects to family events, making it appealing to a broad audience.
• Strong Visual USP: The product’s unique selling points are visually emphasized, making it easy for viewers to understand what sets it apart.
• Memorable Tagline: The video ends with the product’s tagline, neatly summarizing its functionality and leaving a lasting impression.

Overall, this video is effective because it strikes a balance between emotion, practicality, and visual appeal, ensuring viewers walk away with a clear understanding of the product.

Goal: $10,000, Raised Funds: $536,000

6. Floor Washing Robot Vacuum with Water Recycle

The video for the S10 Ultra Floor Washing Robot Vacuum with Water Recycling System stands out due to its visually compelling and high-quality production. Here’s why it works so well:

• Slow Motion Visuals: The use of slow-motion shots adds a cool, modern touch, giving viewers a closer look at the product in action and enhancing its appeal.
• Blend of Real-Life Footage and Animation: The video balances real-life visuals and animations, focusing on both the product’s utility and its advanced technology, making it easy for viewers to understand how it works.
• Comprehensive Use Cases: It showcases various scenarios where the robot vacuum can add value, highlighting its versatility in different home environments.
• Focus on Functionality: By showing the product’s internal components in action, the video effectively demonstrates how the vacuum operates, providing potential buyers with confidence in its performance.
• Lighting for Emphasis: Different lighting techniques are used to highlight key aspects of the product, ensuring certain features stand out and aiding in recall.
• No Background Voice: The absence of narration allows the visuals to speak for themselves, making the video sleek and focused purely on demonstrating the product’s capabilities.

Overall, this video is effective because it relies entirely on stunning visuals to communicate the product’s functionality and versatility, making it a memorable and engaging pitch.

Goal: $12,000, Raised Funds: $434,000

7. Most Powerful Portable Air Duster Fan

The video for The World’s Most Powerful Air Duster Fan stands out due to its engaging and straightforward approach. Here’s why it’s a great kickstarter video:

• Good Production Quality: The visuals are sharp and polished, giving the product a professional look that builds trust with viewers.
• Focus on Utility: Rather than getting bogged down with technical details, the video emphasizes the practical uses of the air blaster in various real-life scenarios, making it easy for viewers to see how it can benefit them.
• Upbeat Music: The energetic background music keeps the video lively and engaging, helping to maintain the audience’s attention throughout.
• Concise and To the Point: The video doesn’t over-explain or dwell too long on product features. It’s brief, delivering just the right amount of information to highlight the product’s value.

By keeping the focus on practical applications and presenting it in a polished, energetic format, this video makes an effective case for why the air blaster is a useful and powerful tool, without overwhelming the viewer with unnecessary details.

Goal: $4,000, Raised Funds: $112,000

8. Multimedia Control Knob with RGB light

The Fosi Audio VOL20 video stands out for its straightforward and simple approach, making it a great product demo. Here’s why it works well:

• Plain Simplicity: The video embraces simplicity, focusing on a no-frills demonstration of the product in real-life usage. This direct approach makes it easy for viewers to understand how the VOL20 works without unnecessary distractions.
• Real-Life Demonstration: By showing the product in action, the video effectively highlights how the multimedia control knob can be used in various practical scenarios, helping potential buyers see its value in everyday settings.
• Text-Based Feature Highlights: Instead of relying on voiceovers, the video uses text to showcase the product’s unique features and selling points. This ensures that viewers can clearly grasp the benefits and key functions.
• Focus on Practical Use Cases: The video succeeds in demonstrating how the VOL20 can enhance multimedia control, showcasing its functionality in a way that appeals to users looking for a practical solution.

Overall, the Fosi Audio VOL20 video shines due to its simplicity, clear focus on usability, and effective presentation of the product’s features. It’s a great example of how a minimalistic approach can be highly impactful.

9. SpyraGravity: THE WORLD’S FIRST WATER BOMB LAUNCHER

The crowdfunding video for the SpyraGravity, the world’s first water bomb launcher, excels in engaging viewers and showcasing its innovative technology. Here are some key strengths:

• Fast Funding Highlight: Emphasizes that it was fully funded in just 7 minutes, creating excitement and urgency.
• Upbeat Music: Sets a lively tone, making the video enjoyable to watch.
• Authentic User Feedback: Incorporates real testimonials that boost credibility and relatability.
• Diverse Perspectives: Shows varied users, helping potential customers see themselves using the product.
• Dynamic Visuals: Blends real-life scenes with animations to capture attention and keep content visually engaging.
• Focus on Technology: Effectively demonstrates cutting-edge features, appealing to tech-savvy consumers.

This combination of storytelling, authentic experiences, and vibrant visuals makes the SpyraGravity video a powerful marketing tool. It informs potential customers while building a strong emotional connection, ensuring a memorable impression.

Goal: $22,000, Raised Funds: $159,000

10. Sway Bag: Your Workstation, Reimagined

About the product:

The name of this product, ‘Light Speaker’, carries a dual meaning. They are called light as they are light in weight and can be moved anywhere you want. They are also called Light Speaker because they emit light. Don’t confuse it with ordinary light. 

The light produced by this speaker resembles the flame and is a result of extensive research on the properties of real flames. The design of these speakers is heavily influenced by the traditional lantern. The Light Speaker easily gets connected through Bluetooth and are equally perfect for outdoor adventures and indoor experience.

Goal: $4,000, Raised Funds: $71

Bottomline

In conclusion, the best Kickstarter videos of 2024 showcase the power of creativity, storytelling, and authentic engagement. Each featured video highlights unique products, combining captivating visuals with compelling narratives that resonate with viewers. From innovative tech gadgets to inventive lifestyle products, these pitches effectively communicate their value while fostering a sense of community and trust.

By leveraging elements like strong testimonials and dynamic presentations, these videos not only grab attention but also inspire potential backers to support their vision. As we look ahead, these standout examples serve as valuable lessons for future creators, demonstrating that a well-crafted video can make all the difference in turning ideas into reality.

The most important part of a successful Kickstarter video.

It’s not the fancy equipment or the production value to have a successful Kickstarter videos in 2023. It’s the ability to connect with your audience and get them invested in your project. With the rise of crowdfunding, there are more and more projects competing for attention on platforms like Kickstarter. That’s why it’s crucial to make sure your video stands out and captures the attention of potential supporters.

To help you create a winning Kickstarter campaign video, we’ve compiled 9 vital tips to keep in mind for 2023:

1. Keep the video length short and sweet. Attention spans are short, so aim for a video that’s no longer than 3 minutes.

2. Start with a strong hook. Grab the viewer’s attention from the beginning and make them want to keep watching.

3. Tell a story. People connect with stories, not simple video, so use your video to tell the story of your project and its impact.

4. Show, don’t tell. Use visuals to demonstrate your product or project in action, rather than just talking about it.

5. Be authentic. Don’t try to be something you’re not. Be genuine and let your passion for your project shine through.

6. Use music wisely. Music can set the tone for your video, so choose something that complements the mood you’re trying to convey.

7. Include a call to action. Make sure to tell viewers what you want them to do next, whether it’s to pledge or share your project.

8. Make it shareable. Create a short video, that people will want to share

Should you, the creator, appear in your Kickstarter video?

Consider including yourself in the crowdfunding video. Seeing the face behind the project can help build trust and connections with potential supporters.

By following these tips, you’ll be on your way to creating a compelling Kickstarter video that captures the attention of potential supporters and inspires them to invest in your project. Remember, it’s not just about the fancy equipment or the production value – it’s about connecting with your audience and sharing your passion for your project. So, go ahead and create the great video now that will make your project stand out on Kickstarter and bring your vision to life!

What is a good completion percentage for a Kickstarter campaign?

There’s no set completion percentage that guarantees a success rate for a Kickstarter video. However, it’s essential to keep in mind that attention spans are short, and viewers may lose interest if the video is too long, lacks a clear message, or fails to engage them emotionally. It’s best to aim for a video that’s no longer than 3 minutes and follows the tips mentioned above to create a powerful and compelling message that resonates with your audience. Ultimately, the full success rate of your Kickstarter campaign depends on various factors, including the quality of your video, the strength of your project, and your ability to connect with potential supporters.

What thumbnail should I use for my Kickstarter video?

Choosing the right thumbnail for your Kickstarter video is crucial. It’s the first thing people see when they come across your project, and it can make or break their decision to click and watch. Here are a few tips to help you choose the right thumbnail for your video:

1. Choose a high-quality image.

Make sure the thumbnail is clear, crisp, and visually appealing.

2. Use an image that accurately represents your project.

The thumbnail should give potential supporters an idea of what your project is about and an idea of what they can expect to see in the video.

3. Include text or graphics if possible.

Adding text or graphics to your thumbnail can help make it more eye-catching and informative.

4. Avoid using clickbait.

Don’t use misleading or sensationalized images to try to get people to click on your video. It’s not only dishonest, but it can also turn people off from your project.

By following these tips, you can create a thumbnail that attracts potential backers, accurately represents your project, and encourages people to watch your video and support your campaign.

How do you hook people early on?

The first few seconds of your Kickstarter video are crucial in capturing the attention of your potential backers. Here are some tips to help you hook people early on:

1. Start with a strong opening. Use a powerful statement, an emotional appeal, or a striking visual to grab the viewer’s attention right away.

2. Keep it short and sweet. Remember, attention spans are short, so make sure your opening is no longer than 10-15 seconds.

3. Introduce yourself and your project. Give viewers a brief overview of what your project is about and why it matters.

4. Show, don’t tell. Use visuals to help tell your story and demonstrate the impact your project will have.

By hooking people early on, you can keep them engaged and interested in your project throughout the rest of your Kickstarter video, ultimately increasing the chances of them becoming a backer.

Other Kickstarter video tips

Now that you know the importance of hooking people early on and keeping your video concise, here are some additional key tips for creating successful Kickstarter videos:

1. Show your passion. Let your enthusiasm for your project shine through in your video. People are more likely to support a project that the creator is truly passionate about.

2. Be authentic. Don’t try to be something you’re not. Be honest and genuine in your video, and it will be more relatable to viewers.

3. Use music wisely. Music can help set the tone for your video but be sure to choose something that fits the mood of humorous video and doesn’t distract from the message you’re trying to convey.

4. Include a call to action. Be sure to ask viewers to back your project and include a link to your Kickstarter campaign page.

By following these tips, you can create many successful videos that are engaging, inspiring, and ultimately leads to the success of your campaign. So get out there and start creating a killer Kickstarter video!

How to work with the comments section

Once your Kickstarter campaign is live, you can expect to receive comments from potential backer backers. It’s important to engage with these comments and answer any questions they may have. Here are some tips for working with the comments section.

1. Respond promptly. When someone leaves a comment, try to respond as soon as possible. This shows that you are engaged and interested in your backers’ opinions.

2. Be courteous. Even if someone leaves a negative comment, it’s important to respond in a respectful and professional manner. Remember, your responses are public and can be seen by anyone.

3. Address concerns. If someone expresses a concern or asks a question, be sure to address it in your response. This can help alleviate any doubts potential backers may have.

4. Use the comments to your advantage. The comments section on crowdfunding videos can also be a great way to get feedback on your project. Pay attention to what people are saying and use their feedback to improve your crowdfunding campaign.

By engaging with your potential backers in the comments section, you can build a community around your project and increase your chances of success. So don’t be afraid to jump in and start a conversation!

How can I make a professional-looking Kickstarter video on a budget?

Are you planning to kickstarter campaign video or launch a Kickstarter campaign, but you’re worried about the high costs of producing a professional-looking video? Don’t worry, you don’t have to break the bank to create engaging, fun and persuasive Kickstarter videos. Here are some tips to help you make a professional-looking video on a budget:

1. Plan your video:

Before you start shooting your video, make sure that you have a clear idea of what you want to convey to your potential funders. Create a script, and plan the visuals background music that will accompany it. This will help you save time and money during the filming process.

2. Use a quality camera:

You don’t need to invest in an expensive camera to create a professional-looking video. Many smartphones have high-quality cameras that can produce great footage. Alternatively, you can borrow or rent a camera from a friend or a local production company.

3. Choose the right location:

The right location can make all the difference in your video. Choose a location that is relevant to your project and visually appealing. A cluttered or poorly lit location can detract from the message you’re trying to convey.

4. Keep it short and sweet:

The attention span of potential funders is limited, so keep your video short and to the point. Aim for a video that is between 2 and 3 minutes long.

5. Hire professional kickstarter producers:

Adding visuals and graphics to your video can help break up the monotony of talking heads and keep your viewer engaged.

How can I promote my Kickstarter videos to reach a wider audience?

Congratulations on creating a Kickstarter campaign! Your video is the most powerful tool you have to attract potential funders, and it’s essential to promote it to reach a wider audience. Here are some tips to help you get the word out:

1. Share your video on social media platforms:

Social media is an excellent way to promote your Kickstarter videos. Share it on your personal and business social media pages. Encourage your followers to share the video, too. You can also use paid promotions on social media to reach your target audience.

2. Reach out to bloggers and influencers:

Search for bloggers and influencers in your niche and reach out to them. Ask them to share your video with their followers. In return, you can offer them a preview of your product or service.

3. Join Facebook groups:

Join Facebook groups related to your niche and share your video with the group. You can also ask the group members to share your video with their followers.

4. Utilize your email list:

Send a newsletter to your email list with a link to your Kickstarter videos. Encourage your subscribers to share it with their friends and family.

5. Create a press release:

Write a press release about your Kickstarter campaign and send it to relevant news outlets. You can also create a media kit with your video, images, and other information about your crowdfunding campaign.

6. Use Google Ads:

Use Google Ads to target keywords related to your niche. This way, when someone searches for those keywords, your ad will appear

Bottom line

Invest time, effort, and funds in creating a high-quality, compelling video that tells your story and showcases your product’s features. Keep it short, visually engaging, and authentic to connect with your audience and inspire them to back your project. With these tips in mind, you can create successful Kickstarter videos that stand out and helps make your project a reality!