Latest News and Updates By Adjust Production

A Kickstarter campaign without a video raises less money. That is not speculation. Kickstarter's own creator resources make clear that campaigns with a project video are significantly more likely to reach their funding goals than campaigns without one. But a video...

Every platform has an opinion about how long your video should be, and every opinion is different. TikTok says keep it under 30 seconds. Amazon supports up to six minutes. Your agency suggests 90 seconds. Your designer wants a two-minute explainer. The real answer is...

If your brand is based outside of Los Angeles but you're selling to a national or global audience, you've probably considered whether to hire an LA video production company or work with a local crew where you are. The question matters more than it might seem because...

"We need a corporate video" is one of the most common briefs a production company receives, and one of the least specific. Corporate video covers everything from a 90-second company overview on your homepage to a 10-minute investor presentation, from an internal...

You spent money on video production. You got the footage. You uploaded it to your Amazon listing. And then nothing changed. Most product videos underperform not because the product is bad or the production was cheap, but because they make predictable, fixable...

When you're planning a product video, one of the first decisions comes down to the set: white background or lifestyle environment. Both work. Both have a specific job. Choosing the wrong one for the wrong context doesn't just look off — it can cost you clicks on...

Hiring a video production company without a clear evaluation framework is one of the fastest ways to waste a production budget. You'll get showreels that look impressive until you realize none of the work matches your content category. You'll get quotes with no line...

Most crowdfunding campaigns don't fail because the product is bad. They fail because the video never makes a stranger trust the person asking for their money. A backer scrolling Kickstarter or Indiegogo has seen hundreds of campaigns promise the same thing and the...

Most e-commerce brands lose money on Meta ads before the campaign even launches, not after. The budget gets burned on a video shot the wrong way: horizontal instead of vertical, an 8-second hook that takes 4 seconds too long to land, or a cut that ignores what...

Choosing the right e-commerce video production company can make or break your product pages. A weak product video costs you more than a wasted shoot. It costs you the sale. Shoppers who land on a product page with no video, or a video that looks like it was shot on a...