What are How-to Videos?

How-to videos have always been at the top of video content in the online world. As the name depicts, these are the videos made to demonstrate how a product operates. How-to videos are often created by reviewers or keen individuals who test a product and make a tutorial video talking about the features, mode of action, pros and cons, etc., of a product.

Many businesses are taking advantage of online how-to or guide videos, which help them to connect with their users at a personal level and cut down the cost of making product videos. How-to videos are supposed to be precise in describing or explaining a product in detail and help the customers understand what they need to do. Customers are frequently using these videos to understand all about a product before investing in it.

Benefits of Making How-to Videos:

Following are a few tips on the benefits of making how-to videos:

• How-to video gets you maximum attention and traction.
• How-to video ranks amongst the top 4 video categories on YouTube search.
• Over 30% of people on YouTube search for how-to videos
• A how-to video is most popular amongst millennials, and Gen Z. stats reflect that over 70% of millennials watched a how-to video to learn something new.
• Studies suggest that viewers reported that they were able to retain 95% of the message communicated in the video as opposed to only 10% retention from text/reading.
• 70% of people said they prefer videos over text to learn about a product or service.
• 43% of vendors reported that videos reduced the number of calls their support agents receive due to clarity being communicated.
• 65% of people reported that they use YouTube to solve a problem or learn a new thing.

Why Should You Make a How-to Video? 

Here are a few good reasons why you should be creating how-to tutorial videos.

Discover why creating how-to tutorial videos is a smart move for your brand. How-to videos are an engaging and effective method to teach people essential skills, troubleshoot issues, and enhance problem-solving. In today’s consumer landscape, customers value their expertise and prefer personalized guidance to ensure they’re making the right product choices.

Modern consumers seek to become “product experts” and favor tutorial videos over written content to grasp product usage and features. For businesses dealing with complex concepts like enterprise software, comprehensive how-to video guides are a game-changer. These videos also reduce dependency on support teams, ensuring customers can solve problems independently.

A well-rounded knowledge base for your website is essential to cater to diverse user needs and avoid user frustration. Incorporating how-to videos empowers users to solve common problems and efficiently use product features. Instead of tedious product manuals, videos offer a more engaging learning experience.

Videos foster trust and brand loyalty, leading to increased sales and sign-ups. Sharing how-to videos not only enhances support efficiency and customer satisfaction but also boosts conversion rates. With videos retaining around 83% more information than text after six months, they create a lasting impact on users’ knowledge.

Harness the power of video tutorials to address common queries, build user trust, and elevate your brand’s credibility, ultimately resulting in better sales, sign-ups, and overall customer satisfaction.

Types of How-to Videos:

The following are the most common type of how-to instructional videos:

• How to create
• How to make
• How to get
• How to use
• How to take

Instructional videos Tips and Tricks:

These are some tips to help you further enhance the quality of your instructional video, reduce the number of support requests you get, and get more traction.

• Engaging title – your instructional video title should focus on adding value. People seek how-to videos to know and learn something. Your title should express how it is going to help the viewer add more value.
• Share key points & best practices – try to put together points into simple, doable steps that are easy to remember. You should also try to share what are the best practices of doing something and how it makes the process more efficient.
• Keep it short – try to keep it brief and simple. How-to videos are ‘pull content,’ i.e., users are drawn to this content due to a need, so if you make the content good enough, users will like it. So, it is suggested to keep the videos short and crisp.

What is a ‘How-to’ Video Good for?

• Instructional Guidance: ‘How-to’ videos are essential because they offer clear, visual instructions on how to use products or perform tasks. Unlike written guides, videos demonstrate each step in action, making complex processes easier to understand.
• Problem Solving: These videos excel at troubleshooting common issues. When users encounter problems, a well-structured ‘How-to’ video can guide them through solutions, reducing frustration and enhancing their experience with your product or service.
• Building Trust: Providing valuable guidance through ‘How-to’ videos builds trust with your audience. When customers see that you’re committed to helping them effectively use your offerings, it fosters a sense of credibility and loyalty towards your brand.
• Increasing Sales: ‘How-to’ videos play a pivotal role in the buyer’s journey. By showcasing products’ features and benefits, they aid potential customers in making informed purchasing decisions, thereby boosting conversion rates and sales.
• Enhancing User Experience: User experience is paramount. ‘How-to’ videos enhance it by offering concise, engaging content that directly addresses users’ needs. This creates a positive association with your brand, making customers more likely to return.

In essence, ‘How-to’ videos go beyond mere tutorials. They empower users, foster loyalty, and contribute to higher sales figures by combining effective communication, problem-solving, and a customer-centric approach.

What are UGC Review videos?

User-generated content or UGC reviews are simply clips featuring content creators reviewing different products. You can use this content to showcase your product. They’re a great way to showcase your product and have your potential customers learn more about it. These products are featured and reviewed in these types of videos. Products include but are not limited to, makeup, toys, kitchenware, and practically any product available in the market.

These days, the format is not just used for explainer videos or for simple demonstrations of products. If you look closely, you’ll notice that most review sites provide information about the strengths and weaknesses of the product. You need to use product reviews to help your business succeed, whether it’s an e-commerce store or a YouTube channel.

Why Should You Make UGC Reviews?

You should definitely consider using social media content to promote your products. Creating videos is a great way to increase traffic to your site, grow your business, and get more customers. Why? Well, that’s because people engage more with videos than with words or static photos.

And that’s where it gets interesting – you can share your life story through vids, images, and more. Everyone these days wants to be a part of the live, global conversation in the digital age. The following are some major advantages of using UGC review videos:

• It increases the engagement of the audience
• Helps in building a strong online community
• Users can relate to reviews.
• Review videos humanize the products, thus adding a layer of reinforcement
• It helps in converting viewers into buyers

Benefits of Making UGC Reviews:

UGC is a powerful content form that many organizations have been focusing on in recent times. There are plenty of reasons why UGC has been making rounds on the internet lately. One major reason is due to the organic nature of this content. In the B2C sector, UGC is a major force, and digital buyers seek such content.

• According to a study conducted by Stackla, 90% of digital buyers said authenticity is the major factor when they are considering buying online.
• This study also opined that 85% of buyers said they put their trust in peer recommendations before buying online.
• 80% of the people said UGC has a key role in making a purchase decision.
• Online buyers said they find UGC 10 times more powerful content as compared to influencer content.
• 70% of the UGC is created and consumed by millennials.

Types of UGC:

Following are the major types of user-generated content. It is not necessary that user-generated content must come from customers. It can be generated by brand loyalists, employees, and dedicated UGC creators. The following are the major types of content that users can make.

• Social media content (tweets about a brand/product etc.)
• Product Reviews
• Testimonials
• Livestreams
• Blogposts
• YouTube channel content

You wake up one day on a sunny morning, and just when you are about to brush your teeth, what you see is you have a broken tap. You can’t just sit there like a toad and wait for it to fix itself. But then again, you’re no expert. Your first instinct will land you on YouTube search where you’ll search for ‘How to fix a broken tap?’. 9/10 times the video will help you out.

What are UGC Reviews Good for?

Review videos are particularly good for the following type:

• Tech products & gadgets
• High-ticket items like home décor
• Beauty and cosmetic products
• Automobiles
• Fashion and apparel
• Online services like a digital course

How to Create a Good UGC Review Video:

You don’t have to be a professional filmmaker to create UGC content. Here is a step by step instructions to help you get started:

• Write a video script: jot down all the major points that you want to highlight. For instance, if you’re reviewing a mobile phone, highlight the phone’s specifications, its build quality, price comparisons, and pros and cons. It’s important to keep things simple and not have to adhere to a rigid format that follows every single word. Your script should help guide you when you record your video. Record your video like this, so you have a point of reference to use in the editing process.
• Filming – A great way to improve the quality of your video is to use a high-quality camera and lens to create high-quality video footage. This doesn’t mean that you have to purchase expensive tools to film your videos. A lot of smartphones today make high-quality videos, and those include iPhone, Samsung, and Android devices.
• Editing – Everyone now has an attention span that is shorter than a goldfish! People don’t want to sit through long videos. They’re too busy, and short attention spans are the norm. You should aim to have a video that’s less than that in order to keep your viewers engaged all the time and not lose their attention.

Tips for Creating a UGC Review Video:

In this step, we’ll discuss some helpful tips for creating videos:

• Have a clear understanding of the features of the product – what the product is, what it does, how it fares against the competition, reviewer’s honest feedback regarding the product.
• Include other people’s opinions – it’s always great to have a second opinion. It adds to the validation. Some YouTubers do it by reading Facebook comments and tweets of opinion leaders regarding the product in the discussion.
• Keep it to the point – don’t lag the video. Just keep it crisp and clean. Keep the edit simpler. Less is often more.
• Be attractive at the start – try to grab attention at the start of the video. If you manage to grasp the viewer’s attention at the start, you are more likely to get him to watch the complete video.

Unleashing Creativity: Video Production with Pets

The use of pets in video content has surged in popularity, driven by their adorable and relatable appeal. From viral cat videos to heartwarming dog moments, pets bring charm and joy to online platforms. Their presence resonates with audiences, fostering engagement and emotional connection, making them a staple in today’s digital media landscape.

In today’s digital landscape, creating engaging and authentic videos is crucial. Authenticity builds trust, while engagement drives audience retention and interaction. With attention spans shrinking, impactful videos that resonate emotionally are more likely to go viral and leave a lasting impression, making them essential for effective communication, brand recognition, and online success.

 1. The Charm of Pet-Centric Videos

Incorporating pets into e-commerce video adds a unique and endearing dimension. Their spontaneity, charm, and relatability captivate audiences, fostering emotional connections. Pets evoke positive emotions, making content more shareable and memorable, ultimately enhancing engagement and viewership. Pets in videos offer relatability and emotional connection by showcasing authentic, unscripted moments. Audiences see their own experiences mirrored in the joy, quirks, and companionship of pets. This shared sentiment creates a powerful bond, making viewers more likely to engage, share, and emotionally invest in the content.

2. Factors to Consider Before Filming with Pets

Selecting the appropriate pet for your video is crucial in conveying the intended message to your target audience. Consider factors like pet type, personality, and characteristics that align with your content’s theme and resonate with your viewers.

The pet’s comfort and safety:

Maintaining a pet’s comfort and safety while filming is paramount. Training animals for movies would be a cumbersome process. One should rather focus on creating a pet-friendly environment with familiar props and treats. Make sure to be patient because these are not trained animals. Avoid stressful situations, loud noises, or extended shoots. Have a handler present to ensure the pet’s well-being, offering breaks and providing plenty of water. Prioritize the pet’s health and happiness to produce authentic and humane content.

Preparing a pet-friendly shooting environment:

Here are a few things to consider while creating a pet-friendly shooting environment to minimize stress and get the desired outcome:

• Create a pet-friendly shooting environment.
• Use familiar settings and props to ease their comfort.
• Limit noise and distractions.
• Maintain a comfortable temperature.
• Allow breaks for play and relaxation.
• The majority of the pets are not trained animals, so always have a trusted handler present for reassurance.

Prioritizing the pet’s well-being ensures a relaxed and authentic performance in your video content.

1. DIGGS EVENTUR: Inflatable Travel Dog Kennel

Produced by AD.JUST, 2023

2. PETALUXE Pet Carrier

Produced by AD.JUST, 2024

3. Challenges and Solutions

Incorporating pets in videos can be challenging due to their unpredictable behavior and distractions. Most of the pets are not trained animals. So, they barely have any idea of how to act in such situations. To mitigate these issues, thorough preparation is essential. Work with experienced pet handlers who understand their nuances and know a good deal about training animals for movies. Using animals for filming is a difficult task. Plan shorter shooting sessions to minimize fatigue and restlessness. Use positive reinforcement, treats, and toys to keep their attention. Be patient and flexible, allowing for breaks when needed. Embrace the spontaneity that pets bring, as their unpredictability can sometimes lead to endearing, authentic moments that resonate with viewers. Be patient with your pet. It’s more like training dogs for movies.

Tips to manage pets on set and keep them engaged:

Following are some helpful and practical tips for managing and maintaining pets involved on set.

• Prepare with familiarity:I ntroduce pets to the set and equipment before shooting.
• Use positive reinforcement: Reward favorable behavior with treats and praise.
• Keep it short: Shoot in quicker, focused sessions to avoid fatigue.
• Pet wrangler: Have a trusted handler present to manage the pet. It’s more like training dogs for movies.
• Familiar objects:Use their favorite toys or blankets to provide comfort.
• Stay patient: Embrace spontaneity and be patient; pets may not always follow the script.

Insights on overcoming obstacles while filming with pets:

Experienced video producers suggest the following measures to overcome hurdles while filming with pets.

• Flexibility: Adapt to the pet’s behavior; it can lead to unexpected, charming moments.
• Multiple takes: Be prepared for retakes, as pets can be unpredictable.
• Plan: Outline the shots but remain open to improvisation.
• Patience: Allow breaks for the pet to relax and refocus.
• Positive reinforcement: Reward good behavior to maintain engagement.
• Safety first: Prioritize the pet’s well-being above all else.

3. DIGGS EVOLVE Dog Crate

Produced by AD.JUST, 2023

4. AirRobo Pet Vacuum Grooming Kit

Produced by AD.JUST, 2023

4. Crafting Compelling Narratives

Integrating pets into different video genres requires adapting their role accordingly. In commercials, pets can highlight product benefits through relatable scenarios. In tutorials, they can provide adorable companionship or demonstrate tasks. For social media, pets offer daily life moments and relatability.

The key is aligning the pet’s presence with the video’s purpose while ensuring their comfort and well-being. Pets are storytelling assets, evoking emotions through their actions and expressions. Their loyalty can symbolize devotion, their mischievousness can inject humor, and their companionship can convey warmth. By integrating pets strategically, filmmakers can harness their innate qualities to create powerful, emotion-driven video narratives.

Utilizing pets to tell a story and evoke emotions:

Pets are natural storytellers, capable of evoking a wide range of emotions. Their loyalty can symbolize devotion, their playful antics bring joy, and their comforting presence offers solace. By integrating pets into narratives, creators tap into these innate qualities, crafting stories that resonate with viewers’ hearts. Whether it’s a heartwarming reunion, a humorous escapade, or a tale of resilience, pets enrich storytelling by becoming emotional anchors, creating memorable and relatable content that leaves a lasting impression.

Highlighting a pet’s unique qualities elevates a video’s impact. Whether it’s a dog’s loyalty, a cat’s independence, or a parrot’s playful chatter, these traits create memorable and relatable moments. Content creators can engage audiences on a deeper emotional level by focusing on what makes the pet special, leaving a lasting impression.

5. Capturing Authentic Moments

One of the most captivating aspects of featuring pets in video is the beauty of unscripted moments. These spontaneous and genuine interactions between pets and their owners or the environment can be incredibly heartwarming and relatable. Whether it’s a playful chase, a curious exploration, or a tender moment of affection, unscripted pet scenes have a unique charm that resonates with viewers. They capture the authenticity and unpredictability of the human-animal bond, often evoking a strong emotional response. Embracing these unscripted moments allows for a deeper connection with the audience. It adds a touch of authenticity and sincerity to the content, making it all the more compelling and enjoyable to watch. It is also important to note that sometimes, training animals for movies could be a futile exercise. Let your pets be. Originality has no substitute.

Natural interactions for a genuine and relatable video:

Encouraging natural interactions in pet videos is vital to creating genuine and relatable content. First, create a comfortable and familiar environment for the pet to ensure they feel at ease. Let them explore and engage with their surroundings naturally. Avoid overly staged scenarios or excessive direction, as these can hinder spontaneity. Instead, be patient and observant, allowing for authentic moments to unfold.

Capture their daily routines, reactions to stimuli, and interactions with humans or other animals. These unscripted, real-life moments authentically showcase the pet’s personality and strengthen the emotional connection with the audience, resulting in more relatable and engaging videos.

Balancing planned shots to showcase the pet’s personality:

Balancing planned shots with spontaneous moments is essential for capturing a pet’s true personality in videos. Using animals for filming can be a tricky task because you can’t tell them to act in a certain way. While having a shot list or script can provide structure, it’s equally vital to allow room for spontaneity. Take the process as you are training dogs for movies.

Let the pet’s natural behaviors and quirks shine through by observing them in their element. Be prepared to adapt to their actions and reactions, as these often result in the most endearing and relatable content. The key is finding harmony between the planned shots that convey the video’s message and the spontaneous moments that authentically showcase the pet’s unique personality, creating a well-rounded and engaging viewing experience.

6. Editing and Post-Production

Seamlessly incorporating pet-centric footage into the final video requires careful editing and storytelling. Begin by organizing your footage into a cohesive narrative structure, ensuring a smooth flow between scripted and spontaneous moments. The transition between scenes uses visual and auditory cues, allowing the pet’s actions to complement the overall storyline. Use well-timed cuts and changes to maintain viewer engagement and continuity.

Additionally, consider the pacing and rhythm of the video, adjusting the pet-centric sequences to enhance the emotional impact. By skillfully blending pet-focused content with the broader narrative, you create a cohesive, captivating, and harmonious final video that resonates with your audience. Lastly, using animals for filming will be quite a task. Let the content you make about them. Let them be original. Don’t push them to act in a certain way. If you think this is going to be too much work, you can outsource the process to studio animal services. They can help you in shooting and post production. They can also get you dogs for the film process.

Enhancing the video’s emotional impact:

Enhancing a video’s emotional impact through thoughtful editing involves several vital strategies. Firstly, focus on pacing, allowing emotional moments to breathe using slower cuts and longer shots. Use close-ups to emphasize expressions and emotions, drawing viewers closer to the pet’s experience. Incorporate music and sound design that complements the mood, amplifying the desired emotions. Employ color grading to evoke specific feelings or attitudes, matching the pet’s actions with appropriate tones. Finally, consider the order of scenes to build a narrative arc that heightens emotional engagement. Combining these elements allows you to craft a video that resonates deeply and leaves a lasting emotional impact on your audience.

Utilizing music and sound effects:

Music and sound effects can enormously enhance the pet’s presence and actions in a video. Choose background music that matches the mood and emotions you want to convey:

• Soft melodies for heartwarming moments
• Playful tunes for energetic scenes
• Suspenseful music for surprises

Sound effects like purring, barking, or birds chirping can amplify the authenticity of the pet’s interactions. Ensure the audio complements the visuals, enhancing the viewer’s connection to the pet’s experiences. By harmonizing music and sound effects with the pet’s actions, you create a multi-sensory experience that immerses the audience and enriches the overall impact of your video. At studio animal services, they have got a team who can help you in this process. They have also got at their disposal dogs for filming.

7. Connecting with the Audience

Leveraging the emotional bond between pets and viewers is a powerful way to create a lasting connection. When crafting pet-centric videos, consider relatable scenarios that resonate with pet owners. Showcase moments of love, loyalty, or humor that evoke empathy and genuine emotions.

For instance, the “Hachiko” story, based on the loyal Akita dog in Japan, illustrates unwavering devotion. Similarly, the “Buddy’s Last Goodbye” video touched millions with its heartfelt portrayal of a dog’s farewell to his owner. By tapping into people’s universal love and compassion for pets, you can forge a profound and enduring connection with your audience.

Enhancing positive emotions and brand likability with pet-centric videos:

Pet-centric videos have a remarkable ability to evoke positive emotions and enhance brand likability. Research indicates that videos featuring pets receive more than 300% higher engagement rates than those without. By showcasing heartwarming or humorous pet moments, brands can build a powerful emotional connection with viewers. T

These videos tap into feelings of joy, nostalgia, and empathy, fostering a positive association with the brand. For example, Budweiser’s “Puppy Love” Super Bowl commercial garnered over 60 million views, strengthening brand recognition and likability. Incorporating pets into video content amplifies emotional appeal and leaves a lasting and favorable impression, ultimately driving brand loyalty and consumer trust.

Encouraging user-generated content by involving viewers’ pets:

Encouraging user-generated content by involving viewers’ pets in challenges or campaigns can be a robust engagement and brand promotion strategy. By creating specific pet-related challenges, such as “cutest pet photo” contests or “pet trick” challenges, brands can motivate their audience to participate actively. These initiatives capitalize on the emotional bond between pet owners and their animals, prompting them to share their stories and experiences.

Successful examples, like the “#PetsofInstagram” campaign, have harnessed user-generated content to foster community, boost brand visibility, and strengthen customer loyalty. Involving viewers’ pets showcases authentic interactions and transforms viewers into brand advocates, extending the reach and impact of marketing efforts.

The impact of pet-centric videos:

Pet-centric videos significantly impact engagement, shares, and overall reach in the digital landscape. According to recent studies, social media posts featuring pets receive, on average, more than three times the engagement of posts without them. The emotional resonance pets evoke fuels higher interaction rates, with viewers liking, commenting, and sharing at an increased frequency.

In terms of shares, content incorporating pets experiences a substantial boost. Posts with pets are shared over five times as often as those without. This increased sharing amplifies content reach, extending it to wider audiences. Such organic sharing can exponentially expand a brand’s or creator’s online presence.

Pet-centric videos are a potent tool for increasing engagement and maximizing reach. Their ability to evoke positive emotions and relatability results in higher viewer interaction and an expanded, highly engaged audience. As a result, brands and creators increasingly leverage the charm of pets in their content to achieve these impressive outcomes.

Bottom Line

Incorporating pets into video production offers numerous benefits, including enhanced emotional engagement, relatability, and shareability, fostering brand likability and loyalty. These heartwarming moments create lasting connections with viewers. However, challenges such as unpredictable behavior, the need for careful handling, and potential distractions can complicate the filming process. 

To content creators and brands, harnessing the magic of pets for your video content is an opportunity that should be noticed. Pets offer authenticity, relatability, and a powerful emotional connection that captivates audiences. Despite challenges, the rewards are immense – increased engagement, brand likability, and shareability. By incorporating pets into your content, you create memorable experiences and build a devoted community of pet-loving viewers, fostering brand loyalty and success in the digital landscape.

Having said that, if you believe that shooting pet videos is not your cup of tea, you can get help from a 3rd party film studio such as AD.JUST Production.

Shopify allows users to put product videos alongside product images. Various online studies have suggested that Shopify product video tends to increase the conversion rate because the user is able to get the idea of the product in real-time. Also, product videos add the element of validation and authenticity to the product, thus increasing the likelihood of purchase. 

Why Should You Make a Product Video?

Online business has seen a surge in the past few years. When selling online, the goal is to attract consumers, and it takes a little something special to do that.

Product videos can be very effective. When it comes to Shopify, a video can help a product or service to reach the audience. This can also increase the conversion rate. If you add a video to a product page, you can optimize the conversion rate by 20%. Since the audience prefers to believe what it sees and grasp the minute details present in the video, that’s why you should use this technique for your videos.

How to Make a High-Quality Shopify Product Video?

The quality of the video can make or break your product, just as important as the product itself. Creating a great video is the first step in building a successful e-commerce website. With a great video, you’ll have a better chance of keeping the audience engaged and will be much more likely to succeed with your new online business venture. The context of the video should be entrancing to the viewers by relating to the lives of the viewers.

A solid and effective video strategy that fulfills the business needs should be developed and followed while creating your Shopify product video. Utilize every crucial tool for designing and editing the video. Make sure to first display your product and then demonstrate its effectiveness that makes a difference in the lives of the users. Go beyond and connect your audience with a story or the experience of the products.

It’s tempting to only focus on the technical element in a video, but we can do more than simply explain the technical aspect of the product; we can also tell the story of the product. We can explain the problem and solution, and we can demonstrate that the product works and looks great.

If you’re using video as part of a marketing strategy, you want to ensure that the videos you create are well-planned, creative, and focused on the specific business need they’re designed to address. Your brand or logo will separate you from all other competitors. If you desire to stand out from the crowd and make your product memorable and unique, so why not make it something that looks like no other?

Tips on How to Make Amazing Shopify Product Video

Video is one of the most powerful forms of content because it’s so easy to share and consume. Videos are a great tool to help market your product and brand. People have strong emotional reactions to videos. It helps them remember information better, and it facilitates creating an engaging experience. Product videos are ideal for advertising your products online. They’re an effective way to get attention, generate more traffic to your website and increase your click-through rate.

It’s a good way to give customers an extra incentive to buy from you. Every company is trying to make its products look and sound more appealing. Back then, you had to put in a great deal of effort in terms of resources to get a perfect product video. Those days are gone. There are plenty of tools and tips available to guide you on how to create great product videos with limited resources.

Tips on creating relevant product videos:

• Think about where and who you want to watch the video you’re creating and who needs to see it. You can use your product videos for multiple purposes. Rather than making one video and using it for multiple platforms like social media and websites, it’s always wise to create different videos for different platforms because each serves a different purpose.
• Write a simple description of what you’re offering. Consistency is key. You’ll want to stick to the same visual style and make sure your videos are in sync. Learn from competitors and other brands in your industry. Check out their social media accounts, product pages and sites for more tips.
• Fancy what style of video you are going to make? There are plenty of ways you can create a simple yet profound product video. Some most used styles are images clubbed together to make a sort of animation. Then there are vertical reel videos for Instagram and TikTok. Then there are UGC videos with customer testimonials and demonstration videos that elicit the product’s utility. Once you have clarity on the style of the video, you can then proceed with the content.
• Lastly, you would need to sketch out a plan around the video. Grab a piece of paper and jot down a plan in pointers. Write down the script if necessary. If you’re planning to film the video on your own, finalize a location.
• Once you’re done with the plan, it’s time to choose a good enough video editing software.

Where to Find the Best Shops for My Products on Sale Online?

There are multiple websites available to source products from. If you are starting from scratch, the first step would be to decide on what product niche you want to be in. After that, you are supposed to find suppliers that will provide you with products. Moving forward, it is also important for you to decide what is your target market geographically. This will help you to select suppliers nearest to your target market. This will reduce your shipping costs. Following are some websites to shop your products from:

·      DHGate

·      Banggood

·      DX

·      AliXpress

·      Taobao

·      Lightinthebox

·      Worldwide Brands

·      Salehoo

Amazon is another great alternative, but in terms of variety, range of products and prices, all of the websites mentioned would be definitely superior to Amazon. 

Examples of Great Shopify Product Videos

If you’re looking for ideas and inspiration to elevate your customers’ experience and attract more buyers toward your products, exploring Shopify product videos from established e-commerce businesses can trigger the creative spark you need to achieve your goal. Here are three great examples of Shopify product videos:

1.    Airrobo Humidifier How-to Video

It is often believed that how-to videos are only required for explaining to the customers how complex products are to be operated. But the reality is that video tutorials and instructional videos can be great for different sorts of products, including pharmaceuticals, beauty, and retail.

This how-to video of the Airrobo Humidifier is a simple yet useful video tutorial showing the product in action. This video effectively describes how a user can achieve the goal the product is designed to achieve.

2.    OBSIDIAN Glassware Product Video

While it may seem challenging to create an enticing Shopify product video for glassware, OBSIDIAN has perfectly developed a video to explain the features of its product. The video demonstrates the design and features of the OBSIDIAN Glassware in an elegant and captivating manner. The contrasting background and lively music take the video to a whole new level, leaving a lasting impression on the audience.

The video allows the customers to look at the product from different angles and exhibits in-depth details of the mountain imprinted design. The catchy graphics and classiness of the video is what sets it apart from others.

3.    Veken Wireless Meat Thermometer

Customers these days prefer to watch brief yet comprehensive product videos than read a lengthy manuscript to understand the specifications and use of the products. Veken has created this video keeping this in mind, adding an instructive element to the video.

What makes the video special is that it serves as a complete guide to the specifications of the product, along with instructions on how to use it. The video is well produced with the aim to highlight all the key features of the product in less than a minute. The content of the video is practical and informative, offering additional and free value to the customers.

Shopify-Based Store or Amazon Store?

Amazon and Shopify are different platforms built for more or less the same function, i.e., selling goods online. Both have their own pros and cons and somewhat differ in how they allow users to present their products to customers. Though Amazon has a huge audience, it is, at the end of the day, a marketplace, a consolidation of hundreds of thousands of products. There’s probably one major downside to Amazon, which is a massive one. It is that your products will be competing with tons of different products in terms of price, reviews, data and everything else that is visible to the customer. Another thing is that you are partly in control of your business since amazon is involved with the fulfillment.

With Shopify, you have the freedom to portray your product the way you want to. It allows one to create a brand, a story. It also solves the problem of your products competing against the world because only your products are at the forefront of your store. You can set the price and justify it with exquisite branding and superb quality. Also, it allows you to be in full control of your business. From sourcing the product to shipping and providing after-sale service, you are the driving seat for your business. 

Facebook/Instagram as Online Selling Tools

Plenty of businesses are now using both Facebook and Instagram to sell online. Why is that so is because of the reach of these channels and the amount of time users are spending on these channels. Another important aspect is the option of a different set of features both these channels offer to businesses, like Facebook pages, where businesses basically sell. It allows businesses to put visual content and spend money to increase the traction of business. 

Having said that, these channels do have their own downsides. Number one would be the scaling factor, which is that you can only use these channels to grow up to a certain limit after a certain time you’re supposed to have a website. That is because once your customer base and product catalog start growing, you will have to use different features to make your business look like its authentic. Also, various studies have proven that users online are more likely to buy from a website than a mere Facebook/Instagram page.