How to Improve Product Photography for Amazon

by Yana | Jan 29, 2020 | Video Production Tips, Product Videos

Product photography helps you to showcase clear pictures of your products to your potential clients. Perfectly shot, crisp, clear, and stimulating product photography will give you an edge over your competitors. Despite the immense benefits of product photography or eCommerce, many sellers still give little or no priority to it. Of course, getting quality product photography services can be a daunting task, especially when you are not skilled in photography. Like other skill sets, product photography requires time, patience, trial, retry, error, and so on.

9 Tips on How to Produce Quality Product Photos

To improve your product photography for Amazon and other eCommerce websites, here are 9 basic tips to consider.

Read camera manual

The obvious truth is that 99% of camera owners did not read the manual when they first purchased their gadgets. Unfortunately for them, that is the most basic, simple, and obvious step in using a camera. Reading the camera manual may be the best initial step you can make as a potential photographer. Of course, knowing which button is responsible for which function is priceless and very important. The manual is designed to help users understand the basic functions and features of the camera.

If you are one of this set of people, then it isn’t too late. You will be grateful to discover some features that you never knew before. Don’t have a manual? You will get a PDF copy of the manual on the manufacturer’s website. Just download and add to your library.

Push the button halfway to focus, then all the way to take the shot.

Many people complain a lot about unfocused images after acquiring their new fancy cameras. Well, the solution is no brainer. Proper focus is key, regardless of the product you are capturing. If your image is not focused, then you will end up having burred, unclear, and ambiguous product photography. Apart from getting nice images of your product, your ability to focus rightly will make capturing the beautiful moments around you worthwhile too.

Generally, pushing the button halfway to focus before taking shots increases your chances of getting a perfect, well-focused, and clear result at all times. Meanwhile, you would have known this assuming you read the manual.

Get Under the Hood

Getting a hood for as low as $50 for your camera lens will boost your product photography activities a lot. It is very easy to use and does not have an on/off button. So, what is the function of the hood? Well, putting a hood around the end of your lens increases color saturation and decreases the glares of your product photographs. Literally, the difference between images taken with and without a lens hood is very obvious!

Hold Your Camera Properly

What is the best way to hold a Camera? Very simple! Let your left-hand cup under the lens as if you are about to eat a foot-long sub sandwich. Then, put your right hand on the trigger and get ready to shoot. Meanwhile, bend your elbows and pull the camera back towards your face…then take those perfect shots. It doesn’t get any easier than this.

Use the Camera’s Self-timer

Using the camera’s self-timer is another way to enhance focus and boost the precision of your Amazon product photography. The more you separate your body movement from the camera, the better the result. Most of us use self-time for selfies and family photos. You can also use this feature for Amazon photography too. A self-timer allows you to take a perfect shot of the product with less chance of missing the focus since you are not physically maneuvering the button. The self-timer feature pairs with a tripod for your Amazon photography services especially when you are the only one doing the display and photography.

Use a Tripod

A tripod is like a third arm you can use to effortlessly carry out your photography. Using a tripod separates you from the camera. It gives you the freedom to make a few more adjustments to your product when the camera’s self-timer is counting down. For instance, when you are taking a photo of a product that cannot stand upright or you want to display some hidden features, then a tripod is a sure bet for you.

Meanwhile, there are different kinds of tripods. You typically get what you pay for. Tripods come with different accessories which can make your photography even better and more fun.

Incorporate Wireless Shutter Release

Another way to maintain a hands-free product photography service is to get a wireless shutter release. This gadget also allows you to remove yourself and body movements from the images. The trigger is quite inexpensive and easy to operate. Wireless shutter release allows you to walk away from the camera, position and reposition your products without running a shot.

Utilize Hot Shoe Flashes

A hot-shoe flash is another great addition to your camera. This accessory projects light onto the focal point of the shot, giving you various lighting techniques on the go.

You can utilize the hot shoe flashes simultaneously with your camera without having to directly connect them. Due to this, they are very versatile and can be placed at any position in the photography environment. A popular technique is to mount the hot shoe on a base and place it just around the product you are capturing. Some gadgets come with a base while some require that you buy the base independently.

Place the flash at different positions to produce different effects. In the end, you will have different options to choose from for your product photography for eCommerce. Additionally, you can place your hot shoe behind items like a paper diffuser, card stock, and fabric. Hot shoes are great for taking lifestyle images of your products while in use. The additional flashlight produced increases your lightning and gives you an edge.

LED Continuous Lighting

Another simple yet efficient way to improve your product photography is through the use of LED continuous lighting. Product photography services are usually done in a small confined room that can heat up quickly. LED continuous lighting provides clear illumination and whiteness in the room without the heat of traditional bulbs.

There are lots of LED lighting systems in the market today. So, stay updated on the latest technology and get yourself a perfect, economical one for your Amazon photography services.

How to Make Your Product Photos Stand Out?

Showcase details and finish quality of products

Product photography offers business owners the opportunity to showcase the fine details of their products. Customers generally need to see those finishing touches on the product and the beauty it entails. For instance, an ordinary coffee mugged photographed using the right background and lighting system will highlight those awesome qualities and create a desire-to-buy in the mind of the customers. So, focus on those awesome features of your products and let them be obvious in your Amazon product photographs

The right backdrop can elevate image quality

Imagine placing a genuine leather bag on a small rock and having a gentle flow of water beside it. This kind of environment will add many characteristics to the item. Generally, the right contrast and backdrop make product photography appear more interesting more than a plain white backdrop. However, most e-commerce websites allow only a white background for product photography.

Go for High-Resolution photographs

Product photographs with low resolution will become distorted when zoomed. Thus, you should strive to capture and upload product photographs with high resolution on Amazon or your other eCommerce websites. This can only be achieved by using the right equipment to capture high-resolution product images. Usually, customers browsing through an eCommerce website will zoom in on the products to view some of their hidden parts. Your product shouldn’t be automatically disqualified due to low resolution.

Multiple angles for a better appraisal and appreciation

If you are posting multiple pictures of your products, then you need to capture the product from different angles. For instance, if you sell shoes, you need to capture pictures of the side, the top, and the bottom. This will ensure that your customers have a full view of the product. A frontal view of a chair, for instance, does not say all about the angle and depth of the chair. Thus, always look for appropriate angles and inclinations to capture the perfect photograph of your product. While doing this, it is very important to maintain an equal distance between the camera and the product. Capturing a product from different distances will produce a skewed image of the product.

Utilize proper lighting system

Meanwhile, it is important to ensure that the lighting chosen for the shot does not affect the appearance of the product. Of course, some products may appear differently when exposed to different kinds of lighting. Although you sometimes need to improve the look and appearance of your product when capturing, it is also worthwhile to ensure that captured images are as close as possible to the original item.

E-Commerce Product Photos and Lifestyle Images

There are two main types of images in product photography for e-commerce: e-commerce product photos and lifestyle images. Ideally, your website or amazon listing should include both types for each product you sell. Each of these types of images is critical for the high conversion rate of your products. However, most e-commerce products contain only the first type, that is, the product on a white background.

Photos on a white background are important to give a comprehensive impression of the product. However, they still place high demands on the customer to find out the main features and uses of the product.

You should consider making both types of images from different angles to give consumers a complete picture of what your product looks like. Since consumers cannot touch or see your product personally, your product photography must do the trick. If your product photography is accurate and engaging, buyers will learn to trust your brand. So that is why hiring a professional product photographer can save you money in the long run. Even if you plan to take your own product photos, you should leave the retouching to the professionals.

Professional e-Commerce Photography services for Amazon

Although we have discussed a few tips on how to improve your product photography on Amazon, it is also possible for you to need the assistance of a professional in capturing perfect photos of your products. Sometimes too, you may have a lot of tasks to accomplish and you need a third hand to handle your Amazon product photography,

Request product photography or videography quote

Product photography is an essential component of product marketing and promotion. If you run an eCommerce website or you place your products for sale on Amazon, eBay, Shopify, etc., you need quality product photography services to up your brand.

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How to Create an Effective Product Video for Amazon and Shopify listings?

by Yana | Jan 29, 2020 | Video Production Tips, Product Videos

A product video is the one that explains tangible, useful, and concrete information about a product, what it is, and how it is used. Product videography is a very essential component of a solid marketing system. Your marketing strategy is incomplete without effective product video services.

Product demo videos are popularly used by sellers on Amazon, eBay, Shopify, and other eCommerce websites. Product Videos on Amazon tend to engage the audience and pass a lot of information. If you sell products on Amazon, eBay, Shopify or you own an eCommerce website, you must be wondering how to create an effective product video.

A marketing video or an instructional video?

There has been a gross misconception among many Amazon sellers when it comes to video marketing. Many believe that there are two different types of videos and that a marketing video is different from instructional video. Cleary, all product videos are marketing videos no matter how instructional they are. However, not every marketing video is instructional.

People are becoming less and less intolerant and indifferent towards video adverts these days. Unlike banner and text ads that pop up whenever a user clicks a page, videos require the user’s attention for the few minutes of the display. This makes it easier for users to ignore the video advert especially a few seconds after ads start playing. One major factor that contributes to the low effectiveness of product videos is the manner and way the video is structured.

How Can You Create an Effective Product Video for Amazon?

In the sections below, we shall consider a step-by-step guide on how to create an education-based product video that will serve as an effective marketing tool for Amazon, eBay, Shopify, etc.

Step 1: Introduction

First, you need to assure your audience that the video will address various issues on their minds and pass a relative value to them. If you don’t assure your audience right from the first few seconds of the video, you risk losing out most of them in the very first minutes of the video. If your product video is delivered in a slide that allows you to enter chapters, then you don’t need to worry as viewers can easily scan through the chapters covered. Otherwise, it is a good idea to include a brief description of the chapters covered and tell them what to expect.

You can do this in the first minute of the video itself or as a caption.

Once you have introduced your video in this way, the next is stage is “how to approach and structure the video itself”. Remember, you are producing an educational marketing piece that will pass quality information to the consumer while also helping you to communicate the value of your business and/or promote your brand.

Step 2: Structure and Organization

Indeed, you will need to organize your video into distinct parts and chapters so that viewers can assess any of them based on what they want at that particular time. You will agree that your audience has a different level of exposure and awareness about your product or company. While some of them are well aware of your brand, some are just hearing your name for the first time. Thus, each category of audience needs to be fed with different kinds of information or instruction.

Having different sections, chapters, and phases in your product video production can help you to address this.

Divide your education-based video into different specific segments based on your chapters or aspects you want to cover. You can leave the video as a single continuous piece if that’s your only option.

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Step 3: Introduce your product/brand

The next step, after introducing your video and its chapters, is to introduce your product/brand. So, start with a short overview of what you do and make sure you communicate how and why use your product. As much as possible try and abstain from trying “to sell your product” but rather emphasize on what value your product can add to the audience. Make sure your message is short, clear, and comprehensive enough.

Step 4: state the features of your product and what makes it different

Here is a chance for you to highlight those amazing features of your product and how they differ from others. If you are making product video for Amazon, eBay or other eCommerce websites, make sure you have previous research negative feedbacks from your competitors and use them to your advantage. Remember, you are not comparing your product with another but simply stating those features that made it unique.

A great way to do this is to demonstrate by showing the main parts of your product and its functions. As you do this, you should keep your viewers fantasizing about how they will use your product to solve their day-to-day activities. At this stage, you are already explaining what the product is just like an average storekeeper or salesperson will do. At this stage, your audience is more interested and curious about certain other things.

Produced by AD.JUST PRODUCTION, Los Angeles, 2019.

Step 5: Demonstration

The next and major part of your product videography is the demonstration part. Here, you are going to demonstrate how your product works and how your customers can use them to solve their various problems. From a marketing perspective, this is the chance to provide customers with demonstrative validation, show that your product is easy to use, prove that the product does what it promises to do and that your customers can follow your instructions for easy usage of the product.

This section is purely not a commercial but an educational/instructional phase. You should strive to provide as much information as possible as your customers may want to check the video once again after purchasing your product. This can help to prevent unnecessary product returns and/or negative feedback. The more detail you can provide, the better it is.

Produced by AD.JUST PRODUCTION, Los Angeles, 2019.

Step 6: Offer Additional Video

Of course, not every product can be explained in a few minutes of video. In this case, you can offer additional instructions in another video to help your customers solve certain other problems with your product. This kind of customer support will further reassure your audience of unmetered support while they use your product.

Take a look at other top leading brands like Apple Inc. that offer extra free classes for users who are not familiar with computers to get started and learn to use the Apple iPhone, iPad, and Mac devices.

Produced by AD.JUST PRODUCTION, Los Angeles, 2019.

Summary

There is no end to effective product video production. You need to constantly review your videos and make necessary adjustments as events demand. However, to successfully create an education-based product video for Amazon, eBay, and other eCommerce websites, you need to pay attention to the following.

Tell your audience from the start what you intend to cover in your video and the kind of information they can expect. It is okay if you cannot cover all the aspects of your website but be realistic and don’t promise what you cannot deliver.

Although you may not be able to cover all aspects of your product, make sure you deliver all key issues that your audience might have about your product. You should strive to use your product demo video to answer questions like;

Patiently explain these elements to your audience and cover them in detail. Remember, this is product videography and not just a commercial. These elements can be communicated in a few seconds of commercials but it doesn’t make the commercial a good product video for Amazon. A commercial is designed mainly to entice customers to place an order. However, an effective product video on Amazon is designed to help you establish a relationship with your audience and earn their trust through careful explanation and demonstration of your product.

Take it slow and be more conversational. Remember, you are telling your audience things and not selling your things. Your goal for the product video services is to earn your customers’ trust while sales flow naturally.

Get rid of those excess graphics, animations, and distortions. Remove any part of the video that doesn’t add any real value to the video. This will even save you some bucks!

Sit back and watch your product demo video. If it sounds like a commercial, looks like a commercial or feels like a commercial, then it is a commercial. There is no doubt about that. Of course, it is very hard not to make a product video for Amazon to look like a commercial because we are already so familiar with commercials. However, there is still a very great chance that you can create excellent product videography from the steps highlighted above.

Contact us for E-commerce Product Videography in Los Angeles

Branded Videos Product Videos and Kickstarter Video production in Los Angeles

Adjust Production is leading e-commerce product videography and photography marketing agency in Los Angeles.

Having existed for over ten years, we have worked with several individuals, businesses, firms, and organizations. If you need a professional Product Videography in Los Angeles, contact us today!

Branded Content Videos for CIRQUE DE SOLEIL, REEBOK, MARRIOTT HOTEL

by Yana | Oct 17, 2019 | Video Production Tips, Branded Video Content

The branded content has various advantages. Branded content has a variety of ways to help you to stand out in the business competition with your marketing strategy. Branded Content, Content Marketing, Content Integrations whatsoever is referred to as it is now crystal clear that multiple brands are in search of video content integration opportunities more than ever before. Because branded content offers businesses the opportunity to truly engage with their target audience in a totally new way.

HOW CAN BRANDED CONTENT HELP YOU?

What does creating a valuable video content mean for the future of your marketing strategy? The answer is not far-fetched; Branded content is here to stay, and it will continue to grow. If you didn’t start it, it’s never too late! This tool will help you connect with your customers in an authentic and real way. It helps with sales, awareness, advertisement and brand loyalty you tag it as.

Here is another benefit, Branded content works a bit different than traditional advertising. This kind of advertising is not talking about the product benefits directly. But using a storytelling approach trying to create some valuable stories relevant to the audience. And only then build in the product itself in a very gentle and unobtrusive manner. Using a familiar story is also necessary. By so doing, the product not only lingers in their mind; the story does. The most important thing here is grabbing the attention of a modern consumer and driving real engagement through that content. Branded videos can educate viewers or teach them something new. Entertain or amuse making them deeply involved in the shown content.

Branded videos create some sort of interest in the consumer and stimulates willingness to know more about the product in question.

Let’s see some examples of nationally known companies using branded content in their marketing strategy and Adjust Video Production also had a chance to be involved:

BRANDED CONTENT INTEGRATIONS IN 2018

Our team of video makers and content creators was very lucky to have the following brand content collaborations this year:

1. Khabib Nurmagomedov For Reebok Branded Video

Khabib is a confirmed world champion in boxing as well as one of the Reebok’s ambassadors. He started his career in Ukraine then moved to California where he lives now. This short social media teaser was a part of Reebok’s marketing mix campaign with him. This is a typical example of branded content integrations fused into marketing strategies. By utilizing a world-known sports celebrity and his upcoming activities, the company was able to make the sport as the main focus of the audience interest. The video was produced and promoted right before his last battle where he confirmed his title again.

This so-called situational marketing is very commonly used for branded content production. This is not only limited to boxing but can be extended to many other aspects of sports such as football or basketball. For example, using a football celebrity stimulates the consumer’s interest to any brand activity. It would be way much beneficial rather than introducing the product alone without any additional source of anticipation to the consumer.

2. Cirque Du Soleil Photoshoot casting video

When even your daily routine working moments are that cool as CDS has almost any occasion can be used as reasons for creating an amazing branded content. Here is the video where a regular circus photo casting turns into something amazing if you have your video team ready. It all depends on you capturing the moment at every point in time. Obviously, entertainment such as this can also be a key factor in stimulating the interest of the intended consumer in your product.

3. Cirque Du Soleil Awe Experiment social media teaser

Cirque Du Soleil never stops experimenting with their shows and stays interested in a genuine feedback of their fans. They decided to make an experiment to figure out if CDS shows still amuse and stun the viewer as before? Here is TV-alike social media teaser of the Awe Experiment and its results.

BRANDED CONTENT INTEGRATIONS IN 2017

1. Cirque Du Soleil Workshop serieas

Honestly, there’s more to Branded content integrations than you can imagine. We had some exciting and captivating integrations with Cirque Du Soleil last year as well. Cirque de Soleil creates tons of branded content as a part of their marketing strategy to engage their audience into a deep communication with a company’s activity as well as drive traffic from social media to their websites. Like I have always said in respects to business, communication is key. Until you learn to create a sort of connection between you and your consumer and letting that positive energy flow quite well, then marketing strategies would start blossoming.

Adjust Video Production got involved in production and post-production of the CDS workshops series. In the following video episodes, you can see how circus artists were exchanging their experience and specific skills that are essential for their shows with WWE athletes. The next day the WWE team had a master class for the cirque athletes to demonstrate what it means to be a professional wrestler. You know what? That’s called mutualism!

BRANDED CONTENT INTEGRATIONS IN 2016/2015

1. Marriott Traveler travel destination videos

Marriott Hotel brand has a very reasonable and effective marketing strategy to provide people with more than just hotel stay and great service but also to educate people by starting a whole Marriott Traveler campaign that includes a special website and tons of great content about different destination around the world. That is restaurant video tours or city reviews by the locals that included non-touristic attractions. It gives you a unique experience when visiting a new place. Marriott is obviously not only concerned about the customer’s lodging in the process but also about the wellbeing of the customer. Adding little spice to business is also essential.

Here are 2 branded content videos we produced for Los Angeles destination:

2. Marriott Traveler: Los Angeles attractions by the locals

3. Marriott Traveler: Nightlife

A video review of the great nightlife and bar scene happening every day at Los Angeles Downtown that you were never aware of.

4. Hotels.com, travel destination videos

This pretty efficient approach was picked up by the hotels.com as well. Here is the very dynamic cut of the best Los Angeles’ sightseeing and experiences you can get in just 40 seconds. As well as in the previous case, we see just a slight brand integration at the start and the end of the video. That’s actually the main purpose of branded videos; illumination, education. Why not let the customer learn something new with your product also gaining?

We hope you enjoyed the video we produced and got some more insights into how the branded video content works. If you still got the question, feel free to shoot us an email. We would be happy to address them and share some fresh projects with you: getquote@adjustproduction.com

AD.JUST – Branded Content Production Studio | Los Angeles

Adjust Video Production would be happy to help add more awareness to your brand, campaign, or project by integrating your brand into valuables stories people would want to share across their social media. We specialize in creating a unique video content for brands that want to speak on the same language with modern day audience and wants to demonstrate they are sharing the same values and interests as their customers.

This is the most powerful way of communication with the audience nowadays. Introducing your products providing some additional value is a must! Check our Branded Videos here!

Product Video Production Los Angeles: How to Boost Sales with Video

by Yana | Oct 16, 2019 | Video Production Tips, Product Videos

In such an audiovisual world like the one we live in nowadays, why not seize the moment to show the products from your online store through product video production? Audiovisual content is dominating the text. And we can see that in the interest manifested by e-Commerce clients at the time of selling products and services.

Features of product videos

While browsing through an online store, you surely have run into a video that showed the features or functioning of a product. It’s not something new. This has been being used for a while now. But it’s now when its use has been expanding.

The most important general features that a good product video in an online store are the following:

Professional video quality

if you decide to show your product with a video, it’s not worth it to do it with whatever you can quickly put together. The more quality your product video is made with, the more credibility you would have. And, of course, the more attention it will drag from your potential client.

Good lighting

If you want to show a product video of great quality, you need good lighting. Having a professional video camera is completely irrelevant without good lighting. Lighting is a complicated matter in video production because there are many aspects to take into account. For example, the product’s trajectory through the frame, etc.

For natural and eco-friendly brands sunlight is still the best lighting. Especially while using a natural background as wood, flowers, leaves, etc. For any other product videos, a decent studio lightening kit makes a big difference at the end of the production.

Simplicity

A product video must cut to the chase. It’s about showing the product in the best way possible. Just as if the viewer is looking at it in the physical store, or even better, given that product video production enables us to show the product being used and some details about it that we want to enhance in the client’s mind. However, within simplicity there’s room for being creative, but without forgetting the ultimate goal of showing your product with clarity.

Product video studio set

We already know the overall features that you want to see in a product video production. Now, let’s talk about what type of products are best shown in product video production. Yes, any product in an online store can be shown in a video. And it’s also true that some products need video production for their benefits to be properly conveyed.

A clear example is the textile and fashion accessories; a product video can show with clarity the size of a piece of clothing while being used by a model. Customers should be able to see how long a skirt is, or the size of earrings.

A product video can also be very useful to show the functioning of certain electronic products or any type of item that needs some sort of tutorial to learn how to use them. With product video production you can provide visual information that saves you tons of words.

Product videos Boost Conversion Rate

In the past years, several studies on the conversions that product videos have been made. One of the latest studies, made by Livecliker, show interesting facts: online stores that show a big amount of product videos (between 50 and 70% of the total amount of products), convert 31% more than those that show an average amount of videos (25-50% of the total). And 79% more than the stores that show none or just a few videos (0-25% of the total).

There’s more data from the same study:

– Clients that watch 10 or more videos in an online store spent 119% more than the users that only watched one video.

– Product video length is important; videos that last less than 30 seconds generated 89% more sales than the videos that lasted more than 3 minutes.

– Product videos should be adapted to play on small screens because more than 25% were watched on mobile devices.

In general, visitors that watch product videos stay 2,5 minutes more in online stores. That shows a 64% increase in the purchase possibilities compared to websites that don’t have any product videos.

AD.JUST – Product Video Production Los Angeles

Investing in product video production will let you increase considerably the arrival of new clients to your online stores. It will make them stay longer on it, and most importantly, motivate them to complete a purchase and spend more money on your website.

AD.JUST offers professional video services for product video production. You have nothing to lose and many benefits of getting a product video!

4 Reasons to Hire Corporate Video Production Company

by Yana | Oct 16, 2019 | Video Production Tips, Corporate Event

Creating content, innovating marketing campaigns, the conversation in social media… there are more and more indispensable factors that make a brand enter the competence. But if there is one thing that a business should never lack is the creation of a corporate video. It creates an impact and that is useful both for the current clients and the new.

The goal of the corporate video production process is to capture the viewer’s attention, enhance the SEO of your website, increase the number of visits on your page and the time length of the visits. But above it all, corporative video production services are meant to get a future client’s loyalty. It helps to inform them about your product or service in the most dynamic and effective way possible.

What’s corporate videography?

A corporate video lasts about 1-2 minutes and it’s designed to inform or introduce a business, product, event, or organization. It’s usually placed on the company website so visitors can get an added value to the products and services.

The difference between promotional video and corporate is that corporate video is not always destined for company promotion. It could also have an internal use inside the organization, like training videos, corporate events, etc. Formative videos are very common in business and are clear proof of how powerful and effective visual communication can be.

THE 4 REASONS TO DO CORPORATE VIDEO PRODUCTION

#1. A corporate video is the most dynamic and effective way to introduce your company:

When it comes to content strategy is more and more important to include different communication channels to reach your users. We know that writing SEO content is indispensable, that photography always helps, and that we should include info-graphics to dynamically present the information. But what about multimedia content? What difference will a corporate promotional video make in your business?

Sometimes we forget that multimedia content is still the most effective way to introduce a company. For as much as we make an effort to create content to describe the benefits, the user can obtain with our corporate video production services. So if we don’t tell the story with mages, we will be losing clients, for sure.

The first impression is crucial when it comes to capturing clients and that impression is guaranteed with a good corporate video production company.

#2. Corporate video production will differentiate you from your competition

There’s nothing worse than not knowing how to tell people what you do so that they immediately understand it. With a simple corporate video, you will always be at peace and ensured of the benefits that your business provides. The main goal of getting into corporate videography is to explain what makes you different than your competitors. It’s important for you to answer with images and audio these simple questions: what is your added value? Why do they have to stay on your website after watching the video and not go to your competition?

You have to think about what aspect of your business is the most appealing to your audience. What’s the most attractive thing? What makes you different and your business unique? It’s also important to evaluate if you should have clients’ testimonials. Something that will definitely give hints to your potential customer about your products and services. If we are talking about more complex businesses, the most efficient approach is to create a corporate video that tells the story. It should provide an overall and attractive view of the benefits or functionality of your services.

As far as length, the shorter the better. Try to tell the story as short as possible to create an impact on the viewer and not bore them or make them feel like wasting their time.

If your main competitors don’t have a video yet, use it as a differentiator element of your strategy. Don’t forget to include this video in your presentations, conferences, and meetings. Little by little you will start to realize how useful corporate video production companies can be.

#3. A corporate video will enhance the SEO of your website

After making your first corporate video, it’s common to share it on social media, especially YouTube. Besides it being the second most important search engine, YouTube videos get good positioning in Google. Also, videos that are published on a website reduce the bounce rates by keeping visitors for a longer time. If you keep them longer than a minute, the bounce rates will go down and the SEO enhances itself.

It’s important to share your video in all of your social media profiles, including Vimeo, and add a link that takes viewers directly to your campaigns. Don’t make your users look up in Google the name of your company to know more about it; if you keep direct access to your corporate video you will capture their attention at the moment and they will understand without any significant effort what your business is about.

#4. Corporate video production rates are worth it: you can sell more!

The data proofs it. There are many companies that know this and they talk about an increase higher than 20% in their conversion rates after including a corporate video on their website. A good example is a company Crazy Egg, which saw an increase of 64% in their sales after making a corporate video and making it a principal element of their website. Where do you think the user clicks first, in a link with explanative text or in an image? Clearly in the image.

As a recommendation, it can also be efficient to include a banner or a call-to-action at the end of the corporative video, with a link that converts viewers into potential clients. It’s a good way to seize the attention that they’ve pay to the video.

Also, a person that has spent more than a minute of their time looking at how your business works is more than likely a new client.

Don’t let them go without taking action!

AD.JUST – Corporate Video Production Los Angeles |Los Angeles

AD.JUST specializes in high-end industrial, event, and corporate video services, on-location green screen filming. We do our best so that every video production provides the best results. We have access to the best assets so that your corporate video becomes a magnet that attracts potential clients. AD.JUST utilizes diverse techniques, adapting them to the type of video that best fits the needs of your business.

We provide the following video production services in Los Angeles, and Las Vegas: Commercial video production, Corporate Video Production, Green screen video production, Testimonials, and Explainer video.

CONTACT US for corporate video production quote: getquote@adjustproduction.com

Corporate Event Video Production. Best Memory

by Yana | Oct 16, 2019 | Video Production Tips, Corporate Event

Event Video Production at Your Corporate Event, Conference, Trade Show

Today in the AD.Just Production blog we want to talk to you about corporate event video production and what we’ve learned in our experience making event coverage video production.

What’s a corporate event video?

A corporate event video is an audiovisual piece that narrates what a past event, conference, or meeting was about. A corporate event video usually includes interviews with the participants, information about the company and its activities, promotional content associated to the event or venue, and of course highlights from different moments of the event itself.

What’s the purpose of event videography?

Any event has to be remembered by its attendees as the company has made an investment that can still be seized after the corporate event is over. In fact, you can send your corporate event video to the attendees as a present.

Above it all, a corporate event video production is great to have a memory of the event and spread a good image about the company or institution.

Using videos to promote events and conferences is becoming more and more popular, as companies seek to stand out and make sure their message reaches the right audience. Corporate event videos can help build trust within your target demographic and increase attendance at future events. Additionally, it provides a great way for those who were unable to attend the event to experience what it was like from the comfort of their own home.

What makes a good event video production?

Make sure your video crew uses professional event video production equipment to obtain the maximum image quality. That way, the camera won’t miss a detail. Once finalized event, the corporate event video must be edited. Making a long version and a short version that will be more useful for online distribution. It has to convey the experience that the attendees had at your event and give the best brand image possible.

AD.Just production is an event video production company specializing in corporate events, conferences, conventions, corporate parties, and more. We provide the live event video production equipment your event needs while we adapt to your budget and expectations.

What do we offer?

We specialize in creating stunning and engaging corporate event videos that capture all the special moments that make your corporate events truly memorable. We also provide post-production services to enhance the quality of your video, including color grading and motion graphics. With our help, you can make sure that your corporate event video leaves a lasting impression on viewers.

Our on-location filming crew will make a professional recording of everything that happens during your event. That includes on-location interviews with the main members of the event. With our on-site video editing service, our crew will deliver an appealing corporate event video that sums up your event.

Whenever a company, a city, or an institution is putting together a big event not everyone can go, and many times, it would be fantastic to count on an event video production company that can produce an audiovisual piece that captures the essence of what happened, taking you back to the moment when you celebrated this event.

Trust a professional event video production company like AD.Just to produce high-quality event video for all types of events:

Cultural events
Industry trade shows
Conferences and talks
Conventions
Festivals and concerts
Meetups

AD.JUST – Event Video Production, Los Angeles, San Diego

Focusing on Corporate video production, best quality Event Videos, B-roll footage, testimonials, and event green screen production – we have the crew, the tools, the skills, and the experience to take your business to the next level. AD.JUST video production services for businesses will add value to any brand.

With over 10 years of experience in the field, we also provide other types of marketing video production. Commercial video production, Kickstarter videos, Amazon Product Video creation – is what we do the best!

CONTACT US for video production rates: getquote@adjustproduction.com

10 Questions to Ask Before Starting Your Kickstarter Video Production

by Yana | Oct 16, 2019 | Video Production Tips, Kickstarter videos

Do you have a great idea for a new product but you need to raise some money to execute it? Creating a crowdfunding campaign on Kickstarter might be a good option. After all, the results these fund raising platforms providing are really impressive. Ever since its launch in 2009, almost 4 million people have raised $60 million to fund over 4,000 projects.

Now, how to create a Kickstarter campaign that is attractive enough to get enough funding for your idea? Of course, the professional Kickstarter video is a must but will not guarantee you successful fundraising. Even though there’s no exact formula to achieve this purpose, answering correctly to these 10 questions might help you increase your chances of raising money for your project:

So what to think about before starting a Kickstarter

1. How to explain my idea on Kickstarter’s project page?

The first step is to define the purpose of your project. Explain exactly what do you need money for, how you’re going to use it, and why.

2. How should I determine my funding goal?

Kickstarter is an all-or-nothing platform. If you only get to one dollar below your crowdfunding goal on the deadline, you won’t receive any money and those who supported you won’t pay a dime. If your project reaches its funding goal before the deadline, it will continue to receive donations until the last day.

So, don’t establish a very ambitious goal, but a realistic number that takes into account how much will it cost to produce, package, and send your product, as well as the cost of the reward you will give to those who supported you. Also, consider the 5% fee that Kickstarter charges if your project is funded.

3. What type of rewards will I give my backers?

Rewards are usually what motivate people to support a Kickstarter campaign, so you must make them as creative as possible. Rewards in Kickstarter must be valued between a dollar and $10,000 and they must be products or experience.

4. How to increase my chances of Kickstarter supporting my project?

Kickstarter recommends that you show the status of your project with technical drawings, CAD design, pictures, videos, and sketches, something like a prototype that shows the functionality of your product. Read the requirement very carefully because they change frequently.

5. Should I create a video for my Kickstarter campaign?

The video for your Kickstarter campaign is must-have, and we highly recommend you hire a professional Kickstarter video production company. Crowdfunding campaigns that include a video are 50% more successful than those that don’t.

The best Kickstarter videos are short, personal, and passionate. Tell the human side of your project in the first 20 seconds, and then try it to not be over 2 minutes. Develop on what inspired you to create the project, why it should be funded, and in what phase it’s currently on.

KICKSTARTER VIDEO FOR “iMiro”

Produced by AD.JUST VIDEO PRODUCTION, Los Angeles, 2019. See other crowdfunding videos here

KICKSTARTER VIDEO FOR “HyFit”

Produced by AD.JUST VIDEO PRODUCTION, Los Angeles, 2018. See other crowdfunding videos here

6. How should I advertise my Kickstarter campaign?

Once you are ready to launch your project, it’s time to spread the word in your professional and personal networks. It’s better to be personal: write emails to your friends, family, colleagues, and influencers, rather than sending a massive message to everyone.

You could also make a press release and send it to the local media, as well as known bloggers.

7. Can I choose how long my project will last in Kickstarter?

Kickstarter campaigns last between one and 60 days. It is your decision to make as long (or as short) as you want, you decide when it begins and when it ends. Kickstarter recommends crowdfunding campaigns to be 30 days long or less because long Kickstarter campaigns are the least successful.

8. What category should I choose?

Your Kickstarter campaign should be among one of the 13 main categories: art, comics, dance, design, fashion, film, gastronomy, games, music, photography, editorial, technology or theater. Now, there are also 36 subcategories available.

9. How often should I send updates to my backers?

You can give them updates any time you want when it comes to events and any progress related to your Kickstarter campaign and your product. Some creators do it daily, while some others do it once a week. You can choose whether if your updates will be publicly available to anyone or if their access will be limited to your backers.

10. How do I create and upload my Kickstarter campaign?

Visit the Kickstarter website and select “Start your Project”. There you will create and fix your project before launching it.

First, select a good title that is easy to remember. Then upload an image that represents your project and offers a description. Finally, write a short bio about you with links to your Facebook, Twitter or website.

It usually takes a few days for Kickstarter to review your project and to decide whether if they’ll approve it or not. If it’s rejected, they will sometimes explain to you why and you can appeal the decision.

AD.JUST – Kickstarter Video Production Los Angeles | San Franciso

We are Adjust Video Production, a Los Angeles video production company also offering kickstarter video production in the Los Angeles area. We are a team of visual communication experts, also specialized in Kickstarter video production. AD.JUST is ready to make your Kickstarter video stands out. Let us bring our unique, fresh approach to your online fundraising campaign; your success is our goal!

CONTACT US for the Kickstarter video quote: getquote@adjustproduction.com

7 Proven Tips on Making a Winning Pitch Video

by Yana | Oct 16, 2019 | Video Production Tips, Marketing & Branding, Product Videos

Startup videos, such as pitch videos, product demo videos, or explainer videos, are the most effective tool in marketing today. These videos can deliver your unique idea, brand values, team strengths, and technology breakthroughs to decision makers in just a few minutes.

A professionally crafted video pitch can dramatically elevate your chances of getting funded by investors or accepted into startup incubators. Learning how to pitch is essential if you want funding, and watching other companies’ pitching videos, practicing pitching on your friends, and mastering the wording is something you will have to do.

How to Make a Winning Pitch Video

So let’s say you have a brilliant idea that can change the world. Now, you need others to believe in it! Here are the best tips on how to make a meaningful and effective video pitch:

1. Watch lots of Kickstarter videos.

Use others’ experience and learn from the best.

It’s hard to search for good video pitch examples, especially in certain industries. Unfortunately, most of the best pitching videos will not be posted publicly due to copyright issues. Startup founders are usually very protective of their ideas and unwilling to publicly disclose a new product or service in this highly competitive environment — especially at the early stages when the product hasn’t been manufactured or the patent isn’t registered.

We suggest that you turn to crowdfunding campaign platforms such as Kickstarter or Indiegogo and check the most successful pitch videos to learn how to pitch. As you watch those videos, you will see a common pattern among the pitches, and you can develop your own structure based on what you see.

2. Keep it short.

You have just two minutes to convince.

Keep your video pitch under two minutes in length so you don’t lose your investors’ or backers’ attention. Getting the point across quickly also shows that you respect their time. Don’t steal people’s time by talking too slowly or stammering; practice a lot and keep it short and worth watching.

When crafting your pitch video, remember this: Although you may be deepinto your project, your audience might have zero knowledge of your industry or market. You have to get to the point as quickly as possible. It’s best to stick to the problem/ solution/ market opportunities formula for the introduction of your pitch.

3. Craft your value proposition.

“We help X do Y doing Z.”

Never assume that people already know what your idea is. To avoid this misunderstanding, you need to craft the main essence of your product — a value proposition —into one strong sentence. (Don’t confuse it with your product slogan!)

Value proposition formula:

For____________ (your target audience) who ____________(audience’s need or opportunity), ___________ (product/service name) is____________(product category) that ____________ (statement of benefit).

State the problem you are committed to solving, how you propose to do that, and who will benefit.

This approach will help create a value proposition statement that ANY person will understand. Test your value proposition on an older generation or kids. If they are able to understand what is your idea about, then you’ve nailed it.

4. Highlight your benefits.

People want to know “What’s in it for me?”

The human mind is able to process around three pieces of information at once in short-term memory. This means it’s important to outline the three most important practical or emotional benefits your product offers to people. Don’t waste time by mentioning all the product features in your video pitch — stick with highlighting the benefits. Be clear in your pitch about how your product will benefit your target audience and make their lives easier. Will it save their money, or time, or both? Let them know.

5. Practice, practice, practice.

Pitch to everyone — your family, your friends, your mentors.

Practicing over and over again will give you confidence and help you master your message. Even just saying the words and phrases out loud can give you an idea of how to improve or how to express yourself better, especially the way you deliver your messages.

After you practice, you need to put away your pitching script and do the pitch in front of your colleague, friend, or family member. Their reactions and comments will show you the strengths and weaknesses of your pitch, reveal what’s unclear, and give you meaningful tips on enhancing your pitch that you couldn’t notice on your own.

Explain to your friend who your pitch is aimed at (for example, a potential customer or an investor) so they can give you more specific feedback. Also, see whether you have the opportunity to get criticisms from people who are in your target audience — that’s obviously very valuable feedback.

As you gain more and more confidence, try to pitch to a larger audience. There is a great opportunity to test your skills at pitching clubs like 1 Million Cups, or you can look for pitching events and sessions on Eventribe.

6. Get Visual.

Show what you have now.

Traction is very important for your potential investor. People are not willing to invest in a bare-bones idea — they want to know what you have already achieved or what you’re still dreaming and planning.

The beauty of the video is that it makes a person accept information on different levels — audio and visual — so use your pitch video to its full power for maximum impact! Use photos, screenshots, and video clips of your work, testimonials from others, etc. Make your video a visual and audial showcase of what you’re all about. Tell your story and explain what you want to do in such a way that it compels people to get to know you and share your enthusiasm. Wrap your message in a visually appealing way that will engage the viewer until the end.

7. Don’t be shy — brag about your company.

Showcase your team’s expertise and skills.

Brag about your company’s experience and achievements as well as your personal achievements. Your team is one of the key factors of any startup success, and any experienced investor knows it. So if you or your team member have won a contest or competition that is relevant to your startup industry, had a significant track record in a well-known company, or just graduated from a prestigious institution, include that info in your short team biography to prove your professional credibility and your ability to deliver what you have planned.

Close with a simple but compelling call to action. What do you want your viewer to do next? Just say it or ask it so your viewer has a clear idea of what to do next.

_____________________________

5 Most Amazing Ways to Use a Kickstarter Video Project

by Yana | Oct 16, 2019 | Video Production Tips, Kickstarter videos

Many people usually come up with a Kickstarter video project for a number of reasons, best known by individuals themselves. Ironically, some of them end up missing the point by focusing on fundraising aspect alone. Consequently, they fail to provide valid reasons to back their initiative. Here are some of the different outstanding ways you can use Kickstarter video to not only seek financial support but also benefit from other opportunities it presents.

1. KICKSTARTER VIDEO AS A MARKET TEST

This platform presents an excellent opportunity for millions of people all over the world to have access to your work. As they go through some of the Kickstarter videos posted, quite a number of them might be intrigued by your product; they will add comments. This will play a significant role in helping you polish up your weak areas. You will also be in a position to learn about the current market needs and subsequently come up with a Kickstarter project that will sell abundantly.

2. KICKSTARTER VIDEO FOR BUILDING THE COMMUNITY AROUND THE BRAND

By having many people viewing your product, a section of them will begin to develop the interest in it. This positive association with your brand is significant. This can further be enhanced by creating an email list, providing external links to similar works among others. Before you realize, you will be having loyal customers who will motivate you to do more amazing Kickstarter projects that will propel you to excellence. By doing so, you are building a community of customers around your brand.

3. KICKSTARTER VIDEO PROJECTS AS A PLATFORM FOR THE BEST FEEDBACK

There is not any other platform that will provide you with the best feedback other than this one here. The colossal number of people watching your Kickstarter video from all over the world gives you an initial advantage. Different people have diverse opinions. Consequently, their feedback will be of great significance. Based on their opinions, especially the early adapters, you will be able to tell if your pricing is ok, figure out extra options, determine product range, narrow down to the target audience and adjust your style to fit the market niche.

4. KICKSTARTER VIDEO AS A GUIDE TOWARDS PRODUCTION REQUIREMENTS

By presenting the prototype of your product through Kickstarter video, interested customers will start to place orders. Just ensure that the brand name, price, and the category is clear and well displayed. This pre-order information is very important. Because as an inventor of the idea you will be able to estimate the cost of actual production based on the pre-orders. It helps in budgeting.

5. KICKSTARTER VIDEO AS A MEANS TO ACHIEVE A GREAT PR EFFECT

Where else will you get a wonderful opportunity to build a good relationship between you and the public, other than here? All you need is to have a Kickstarter page and begin to communicate with your audience. Media, bloggers, and other opinion leaders need to be contacted too in order to be picked up for publications. This will help you market your brand further.

CONCLUSION

In conclusion, the Kickstarter video project is not only a fundraising but also a great marketing too. It helps you to win your niche and acquire customers. However, to set up a great and effective Kickstarter campaign, you need a high-quality Kickstarter video with clear message.

AD.JUST – Kickstarter Video Production Los Angeles | San Francisco

We are Adjust Video Production, offering kickstarter video production in the Los Angeles area. AD.JUST is ready to make your Kickstarter video stands out. Let us bring our unique, fresh approach to your online fundraising campaign; your success is our goal!

CONTACT US for the Kickstarter video quote: getquote@adjustproduction.com

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