The Challenge
Cirque du Soleil needed authentic, high-energy branded content that could capture the scale and spectacle of its productions across multiple cities, without losing the intimacy of what happens backstage.
Our Approach
AD.JUST built a multi-year embedded storytelling partnership with Cirque du Soleil, producing branded video content across Los Angeles, Las Vegas, and New York City. The team captured backstage exclusives, performer masterclasses, and collaborations, including a crossover project with the Berklee College of Music.
Deliverables
- Dozens of cinematic branded videos across three cities
- Backstage exclusives and performer masterclasses
- A Berklee College of Music crossover production
Results
The content supported Cirque du Soleil’s social media, recruitment, and brand initiatives over a 3-year partnership, becoming a consistent, trusted source of high-quality branded storytelling.
“They weren’t just filming—they were part of the show.”
Cirque du Soleil