Cirque du Soleil Case Study: A 3-Year Branded Video Partnership
This Cirque du Soleil case study shows how AD.JUST worked as Cirque’s embedded video team for 3 years, filming backstage stories, performer masterclasses, show launches and music projects in Los Angeles, Las Vegas and New York.
THE BIG RESULT
Cirque du Soleil Case Study Highlight: 3 Years as Cirque’s Video Team
Cirque kept coming back. Over 3 years we produced dozens of branded videos for social media, recruitment and brand campaigns, from new-show launches like R.U.N. to a crossover with Berklee College of Music.
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THE CHALLENGE
Big-Stage Spectacle, Backstage Intimacy
Cirque du Soleil needed steady, high-energy branded content that showed the scale of its productions across several cities, without losing the intimacy of what happens backstage. It also had to work for very different goals: social media, recruiting performers and brand campaigns.
THE WORK
Videos From the Cirque du Soleil Case Study
CirqueWay for a Day
A day inside Cirque du Soleil, made with People Are Awesome.
CirqueWay for a Day
Behind the scenes with the R.U.N. cast
Music, workshops and collaborations
The composer behind R.U.N., the Cirque music ensemble at Berklee, a workshop with WWE talent and an experiment with Lab of Misfits.
Tyler Bates: Composing R.U.N.
The film composer behind the show’s soundtrack
Cirque du Soleil Music Ensemble at Berklee
Musicians and students on stage together
Cirque Gets Ready to Rumble
A workshop with WWE talent
Unlocking the Mysteries of Awe
An experiment with Lab of Misfits
HOW WE DID IT
Our Cirque du Soleil Video Process
Embedded team
We planned shoots with Cirque’s marketing team and were on call for new shows, events and cities.
Backstage access
Rehearsals, performer masterclasses and collaborations, filmed close up without getting in the way.
Made for every channel
Edits for social media, performer recruitment and brand campaigns, all in Cirque’s look.
RESULTS
Cirque du Soleil Case Study Results
Partnership
3 years
Cirque du Soleil kept AD.JUST as a steady source of branded storytelling for 3 years, across Los Angeles, Las Vegas and New York.
Content
Dozens of videos
Show launches, backstage stories, masterclasses and the Berklee crossover, used across Cirque’s social media, recruitment and brand campaigns.
GET STARTED
Get a Quote for Your Brand Video
Tell us about your brand and what you want people to feel. We’ll come back with ideas and a plan.
Brand Video Production FAQ
Can AD.JUST work as an ongoing video team for our brand?
Yes. Like our 3 years with Cirque du Soleil, we can plan content with your marketing team and stay on call for launches, events and new campaigns.
Do you film behind the scenes at live shows?
Yes. We film rehearsals, backstage moments and performer interviews, and we work around the show so nothing gets interrupted.
Where can you film?
We have crews in Los Angeles and San Diego and travel for clients. For Cirque du Soleil we filmed in Los Angeles, Las Vegas and New York.