Churu Case Study: A Commercial for Every New Product Line
This Churu case study shows how AD.JUST produced 10 launch commercials for a leading pet treat brand, from Petco and Walmart retail spots to a streaming commercial with AI-animated cats.
Last updated: November 11, 2026
THE CHALLENGE
Launching Several Product Lines at Once
Churu, a leader in hydration-forward pet treats, was rolling out several new product lines at the same time. Each one needed its own commercial on day one to support the retail push: more shelf space at Walmart and a collab with Petco.
THE WORK
Videos From the Churu Case Study
Launch commercials
Pick a commercial to watch it. The Entrée spot ran with Churu’s Petco collab, and the Tuna Treat spot mixes real footage with AI video production.
Vertical cuts for social
Stills from the commercials
HOW WE DID IT
How We Produced the Churu Commercials
One spot per product line
Each new treat got its own concept and script, built around what makes that product different.
Real pets, plus AI animation
We filmed cats and dogs in real homes, then used AI animation where a cat had to react on cue, as in the Tuna Treat spot.
A cut for every placement
16:9 masters for streaming and retail, plus vertical cuts for Instagram and TikTok.
RESULTS
Churu Case Study Results
Product launches
10 launch videos
A commercial-style video for each new product line, so every launch had ad support from day one. The videos backed Churu’s push for more shelf space at Walmart, and the Entrée spot ran with Churu’s Petco collab.
“AD.JUST turned around 10 launch videos without missing a beat. Exactly what we needed to scale.”Churu
Streaming TV
National CTV
For the Walmart expansion we also made a streaming commercial series that ran nationally on connected TV, Netflix included. Real footage plus AI pet animation let the cats react exactly on cue.
GET STARTED
Get a Quote for Your Product Launch Commercial
Tell us about your product line and launch dates. We’ll come back with ideas and a price.
Churu Case Study FAQ
How much does a product launch commercial cost?
Every project gets a custom quote. As a guide, short ads usually run $2,500 to $7,000 and full commercial spots $7,000 to $15,000+. Batching several product lines into one production lowers the cost per video. See our video production pricing guide.
Can you film with real cats and dogs?
Yes. We film real pets in real homes, and use AI animation for the moments an animal won’t do on cue, like the cats in the Churu Tuna Treat spot.
Can one shoot cover streaming, retail and social?
Yes. We plan every shoot for 16:9 masters for streaming TV and retail screens, plus vertical cuts for Instagram and TikTok.
How fast can you deliver launch videos?
It depends on the number of products and the shoot schedule. After filming, short edits usually take 5 to 7 business days and bigger pieces about two weeks, with two rounds of revisions included.