CASE STUDY · AIPER
Aiper Case Study: Social Videos With 100M+ Views
This Aiper case study shows how AD.JUST built a steady stream of social video for a robotic pool cleaner brand, from filmed Instagram Reels and a World Cup commercial to AI-assisted holiday campaigns.
Last updated: November 10, 2026
THE CHALLENGE
Making a Pool Cleaner Worth Watching
A robotic pool cleaner is useful, but it isn’t an obvious scroll-stopper. Aiper needed videos that hold attention in the first two seconds on Instagram and TikTok, explain the product without feeling like an ad, and keep coming at the pace social platforms expect.
HOW WE DID IT
Our Aiper Video Production Process
Trend-led concepts
We pitched ideas built on formats already working on Reels and TikTok, and wrote each one around a single product benefit.
Filmed and AI production
Live-action shoots for lifestyle and creator-style content. Live footage combined with AI generation for ideas that would be slow or expensive to shoot.
Platform-ready edits
Every video delivered in 9:16 with captions, plus horizontal versions for YouTube when the campaign needed them.
THE WORK
Videos From the Aiper Case Study
Filmed social content
We switch techniques (stop motion, timelapse, frozen shots and more) to ride fast-changing social media trends and get a boost from the algorithm.
Live footage + AI generation
These videos use a hybrid technique: we film real people and the real Aiper product, then use AI video production to build the scenes around them. A separate campaign from the filmed Reels above.
SITUATIONAL MARKETING
Aiper at the World Cup: A Commercial Built Around a Cultural Moment
When the World Cup came to the US, the whole country was talking about one thing. We produced a full-scale commercial for Aiper around that moment, so the brand showed up inside a conversation people were already having instead of interrupting it.
That is the value of situational marketing. Ads tied to a live cultural event feel current, get shared more and give a product a reason to be in the feed that week. The hard part is timing: concept, shoot and edit all have to land while the moment is still happening.
104K+ views74K on YouTube and 30K on Instagram
RESULTS
Aiper Case Study Results
Filmed campaign
16M+ views
16 trend-driven social videos for Instagram and TikTok, plus a YouTube testimonial series. One Reel passed 16 million views, and some Reels brought in over $100K in sales on their own.
“AD.JUST nailed the tone we were looking for — fun, premium, and made to convert.”Aiper
All Aiper content
100M+ views
Filmed Reels, hybrid AI videos, stop motion, timelapse and a World Cup commercial, cut for Instagram, TikTok and YouTube. Across every technique and format, the Aiper content we produced has passed 100 million views.
“We’ve worked with a lot of production companies. AD.JUST is the first one that got the balance right between high-end creative and content that actually converts.”Aiper
Social Video Production FAQ
How much does a social video campaign cost?
Every campaign is quoted individually. The price depends on how many videos you need, whether we film, use AI or combine both, and how much strategy and scripting you want from us. Send us your brief on the video production quote page and we’ll come back with a custom estimate.
Can you make both filmed and AI-generated videos for one brand?
Yes. We film lifestyle and product content, and use AI for seasonal or concept-heavy ideas. One team handles both, so your feed keeps a consistent look.
How fast can you deliver social videos?
It depends on the scope and shoot schedule. Once filming wraps, short social edits usually take 5 to 7 business days, and bigger pieces about two weeks with two rounds of revisions included.
Do you only work with brands in Los Angeles?
No. AD.JUST is based in Los Angeles and San Diego and produces content for brands across the US and abroad. Much of the work can be planned and approved remotely.
GET STARTED
Get a Quote for Your Social Video Campaign
Tell us about your product and what you want your videos to do. We’ll come back with ideas and a price.