AD.JUST IMMERSIVE · 180° 3D · LOS ANGELES

Immersive 180° Video Production for VR Headsets

AD.JUST Immersive is the immersive video production division of AD.JUST Video Production. We film 180° stereoscopic 3D for Apple Vision Pro, Meta Quest and other headsets, and we film it close: on stage, in packed rooms, beside the performer, where depth in a headset stops feeling like video.

Book a Headset DemoGet a Quote

Blackmagic URSA Cine Immersive cameraShot on the Blackmagic
URSA Cine Immersive
Part ofAD.JUST Video Production, since 2014
CameraBlackmagic URSA Cine Immersive
Plays onApple Vision Pro, Meta Quest
Live demosAcross Southern California

WHY WE FILM CLOSE

Immersive Video Production Built for Small Spaces

Wide shots look flat in a headset. Depth lives up close. So we put the lens where the action is: on stage, at the table, in the middle of the room.

Closer means real

Two lenses work like two eyes. The nearer the subject, the more solid it feels.

No cuts. The viewer directs.

People look wherever they want, so every corner of the scene has to earn it.

10+ years of craft

Light, sound and directing from our commercial work. In 180° they matter even more.

Orange dust storm on the desert playaBlack Rock Desert, Nevada

PROJECT 01 · BURNING MAN 2026

Seven Days Filming Burning Man 2026 in 180° 3D

Seven days in the Black Rock Desert with one immersive camera and a small crew. Burning Man 2026 had a rough week of weather: daytime heat, cold nights, high winds, dust storms that closed the gates and rain that turned the playa to mud.

Our crew lived on the playa the whole week. They kept a cinema camera running through the dust, carried the rig across the city and filmed the event from the first day to the last. Most crews come back from Burning Man with wide shots of the desert. We came back with the people, camps and performances up close, in 3D.

7 dayson the playa
Small crewliving on site
Full eventcovered start to finish

Behind the scenes

AD.JUST Immersive crew member with a camera on a tripod beside a giant metal sculpture at Burning Man 2026Ground-level view with a shotgun microphone, filming a crowd around a robot art installation at Burning Man 2026Camera monitor framing the lit-up Man during the fireworks at Burning Man 2026AD.JUST Immersive crew setting up a tripod shot on the open playa at Burning Man 2026
Live band performing in a small dimly lit clubIntimate club, Los Angeles

PROJECT 02 · THE TOLEDO SHOW

The Toledo Show: a Live Cabaret Filmed From Inside the Room

The Toledo Show is a film-noir soul cabaret and one of the longest-running live shows in Los Angeles: a band, singers and dancers performing in small, low-lit clubs.

Picture around 20 people in a tight room, performers of every kind moving within arm’s reach of the lens, and the camera sitting right in the middle of it. That is the hardest place to put a 180° rig and the best one. In the headset you are not watching a stage from a seat. You are in the room, and the show happens around you.

~20 peoplein one tight room
Liveone-take performance
Arm’s reachfrom the performers

Behind the scenes

RED camera screen showing The Toledo Show club scene during the AD.JUST Immersive shootMonitor framing the packed, red-lit room at The Toledo Show live performanceTight club room with cameras, monitors and performers during The Toledo Show immersive shootAD.JUST Immersive crew member wearing a head-mounted camera rig at The Toledo Show

WHO IT’S FOR

Where 180° Immersive Video Works Best

Immersive video earns its cost when the experience happens in a specific place and being there is what convinces people. These are the four kinds of clients we built AD.JUST Immersive for.

Surgical team gathered around the operating table under the surgical light01

HEALTHCARE & MEDICAL EDUCATION

Stand where the surgeon stands

A lecture hall can only show a procedure from one camera angle. In a headset, every student stands at the table, sees the surgeon’s hands at real depth and looks where the surgeon looks. It works for hospitals, medical schools, nursing programs and medical device companies.

  • Surgeon’s-eye view of procedures for residents and students
  • Medical device training for sales teams and clinicians
  • Patient walkthroughs of an MRI or pre-op room to ease nerves
  • Nursing, EMT and safety drills filmed in simulation labs
Fan in a VR headset with arms raised under concert lights02

Music, live events and sports

Put the viewer on stage, not in the back row.

  • Concerts filmed beside the performer
  • One-on-one performances where the artist sings to the viewer
  • Backstage and fan content for headset owners
  • Athlete onboarding experiences and training up close
Immersive light room filled with glowing red and purple lights, the kind of space AD.JUST films in 180°03

Immersive entertainment and escape rooms

Let people step inside before they book.

  • A spoiler-free look at the first room
  • Immersive shows and haunted houses
  • A headset in the lobby for waiting groups
  • Hotel suites, restaurants and chef’s counters
Smiling attendee with a lanyard trying a VR headset demo at an event04

Trade shows and product demos

Give booth visitors the experience, not a brochure.

  • Products too big to ship: machinery, vehicles, boats
  • Factory tours for buyers who can’t travel
  • Ride-along and in-use views of your product
  • A headset loop with a badge scan before viewing

THE CREW

The Team Behind AD.JUST Immersive

180° stereo is its own craft. Distance, focus and blocking all work differently, and you can’t fix a weak moment with a cut. Very few crews have real shoot days on the URSA Cine Immersive yet. Ours has filmed through a desert dust storm and inside a packed club.

Alex Jopson Fedotov, AD.JUST director and producer

Alex Jopson Fedotov

Director · Producer

Alex directs and produces AD.JUST Immersive projects. He has more than 15 years in production, on work for PepsiCo, Mars and Nike and with agencies like BBDO. On an immersive shoot he shapes the idea, plans the scenes around the lens and runs the set, so the talent, the timing and the story all land in one take.

Hugo Will, AD.JUST immersive cinematographer and editor

Hugo Will

Immersive cinematographer · Editor

Hugo is our immersive filming and editing specialist. He runs the Blackmagic URSA Cine Immersive on set and takes the footage through the stereo edit to the final headset file. In 180° the whole room is in frame and depth has to stay comfortable for the eyes, and that is the part of the craft Hugo owns.

Want the crew to show you the work in person? Meet the full AD.JUST team or book a headset demo below.

HOW TO START

See It First, Then Get a Custom Estimate

You can’t judge 180° on a laptop. So we bring the headset.

Step 1

We bring the headset to you

A live demo at your office, anywhere in Southern California.

Step 2

Custom estimate

We scout your space, plan the scenes and quote the project.

Own a Vision Pro or Quest? A demo link is on the way.

COMING SOON

GET STARTED

Book an Immersive Video Demo

Tell us about your space and what you want people to experience. If you’re in Southern California, we’ll set up a headset demo at your office, then follow up with a custom estimate for your immersive video production.

Immersive Video Production FAQ

What is immersive video production?

Immersive video production means filming video that surrounds the viewer in a headset. We shoot 180° stereoscopic 3D: two lenses record a separate image for each eye, so people see real depth and can look around the scene instead of watching a flat frame.

Which headsets can play your immersive videos?

We deliver Apple Immersive Video for Apple Vision Pro and 180° 3D files for Meta Quest and other headsets that support 180° stereoscopic playback. We’re also preparing every project for Meta VR Glasses, which go on sale in spring 2027 and cost far less than Vision Pro. We expect them to put immersive video in front of many more people. We can also prepare looping files for headsets at a trade show booth.

Can people watch it without a headset?

No. 180° immersive video is stereoscopic 3D, made to be watched in a headset like Apple Vision Pro, Meta Quest or the new Meta VR Glasses. On a flat screen it loses the depth and the feeling of being in the room, so we don’t deliver it as a 2D video.

Why do you film close instead of wide landscapes?

3D depth is strongest near the camera and fades with distance, so far-away views look flat in a headset. We plan the key action close to the lens, on stages, in rooms and around tables, where stereoscopic video feels most real.

Do you film medical and healthcare training?

Yes. We film surgical and clinical training, patient education and medical device demos, working in simulation labs, training centers and procedures where everyone has consented, and following each facility’s rules on privacy and hygiene.

How much does immersive video production cost?

Every immersive project gets a custom estimate. Price depends on the number of locations, the length of the finished piece, crew size and post-production. We usually send the estimate after a headset demo and a short scout of your space.

Where do you offer in-person demos?

We bring a headset to offices across Southern California, including Los Angeles, Orange County and San Diego. Outside the area we start with a call and a 2D preview, and a demo link for people who already own a headset is coming soon.