The Challenge
LeShuffler needed to launch its card shuffling device on Kickstarter with a compelling narrative that could cut through a crowded crowdfunding landscape and convince backers to fund an unproven product.
Our Approach
AD.JUST produced a bold, narrative-driven Kickstarter campaign video that showcased the product’s innovation, craftsmanship, and ease of use, framing LeShuffler as more than a gadget — a genuinely better way to shuffle cards.
Deliverables
- A campaign video highlighting product innovation and craftsmanship
- Narrative-driven storytelling built for a crowdfunding audience
- Clear demonstration of ease of use to build backer confidence
Results
The campaign raised 453% of its funding goal, bringing in €104K against a €23K target, validating the bold storytelling approach AD.JUST and LeShuffler took together.
“They believed in bold storytelling—and never once regretted it.”
LeShuffler